Job Description

Location: On-site, Mumbai

Experience: 3-5 years in a D2C or digital-first brand

About Flo Mattress

At Flo, we're on a mission to help every Indian unlock deep, restful sleep with high-quality,

affordable mattresses and sleep solutions.

We're looking for a Marketing Manager who can take charge of growth (not performance

marketing) of mattresses & beyond - driving cross-sell, referrals, retention, CRO, and partnerships

that directly impact revenue.

What You'll Own

1. Cross-Selling & Retention Marketing

? Grow revenue from non-mattress products (pillows, protectors, sheets, etc.) through

targeted campaigns and smart merchandising.

? Run retention and lifecycle campaigns across Email, WhatsApp, and CRM to bring

customers back.

? Build automations for post-purchase, cross-sell, and win-back journeys.

? Partner with content and design to make communication sharp, relatable, and on-brand.

2. Referral & Returning Customer Growth

? Scale the Flo Referral Program - increase participation and its share of total revenue.

? Improve returning customer rates through better experiences, offers, and communication

loops.

? Use data from Shopify and referral tools to identify gaps and double down on what's

working.

3. Shopify & Conversion Rate Optimization (CRO)

? Manage and update Flo's Shopify website - from new launches and offers to experience

enhancements.

? Execute CRO recommendations shared by external experts; track outcomes through

Shopify analytics.

? Run A/B tests to improve product page performance, checkout flow, and overall conversion

rate.

4. Strategic Projects & Partnerships

? Lead brand collaborations to unlock new customer acquisition opportunities.

? Support international expansion by helping launch Flo's first international Shopify store.

? Execute ad-hoc experiments and report on learnings to guide future initiatives.

5. Data, Insights & Reporting

? Track all KPIs - cross-sell %, referral revenue %, returning customer rate, conversion rate,

etc.

? Present insights with clear actionables to improve revenue and customer lifetime value.

? Maintain dashboards across Shopify, Google Analytics, and CRM platforms.

What We're Looking For

? 3-5 years of experience in ecommerce or growth marketing roles within a D2C brand.

? Proficiency in Shopify and CRM tools (Klaviyo, WebEngage, Clevertap, or similar).

? Strong data orientation - you make decisions based on insights, not instincts.

? Proven record in running retention, referral, or CRO-led growth initiatives.

? Excellent coordination skills and the ability to manage multiple projects simultaneously.

? Bonus: Exposure to international D2C markets or multi-store setups.

Why Join Flo?

? Work on a fast-growing brand trusted by millions of customers across India.

? Directly influence the brand's growth beyond mattresses.

? Collaborate with smart, driven people in a no-nonsense, execution-focused environment.

? Freedom to experiment, fail fast, and learn faster.

? Be part of a brand that's redefining what great sleep feels like.

Job Types: Full-time, Permanent

Pay: ?1,200,000.00 - ?1,500,000.00 per year

Benefits:

Provident Fund
Work Location: In person