Job Description

Key Responsibilities:

Lead the development and execution of comprehensive marketingstrategies across ATL, BTL, and TTL channels to achieve business objectives and drive brand growth. Oversee all media buying activities, optimizing campaigns for maximum ROI and effective budget allocation. Manage influencer marketing initiatives to enhance brand awareness and engagement. Enhance social media engagement through strategic content creation and management. Utilize platforms such as Meta (Facebook, Instagram), and others. Management (ORM) efforts to uphold and enhance brand reputation. Coordinate video shoots and storyboard creation to develop compelling content for various marketing channels. Collaborate with graphic designers to ensure cohesive visual storytelling across all marketing materials. Supervise public relations efforts, including the development of press releases and media outreach strategies to promote brand visibility and reputation. Manage email marketing campaigns, focusing on content strategy and audience engagement. Plan and execute offline exhibitions, events, awards, and podcasts, ensuring alignment with brand strategy and objectives. Ensure effective website content management, focusing on SEO-driven writing to improve online visibility and traffic. Regularly update the website to reflect brand messaging and promotions. Lead paid campaign management across digital platforms, including Google Ads and social media. Analyze performance metrics to drive continuous improvement and achieve campaign goals.

Qualifications:

Masters degree in Marketing, Communications, or related field. 3 years of relevant marketing experience, with a focus on digital strategies. Strong organizational skills and attention to detail. Ability to work collaboratively in a fast-paced environment.
Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Application Question(s):

What is your current CTC and expected CTC?
Experience:

total work: 3 years (Preferred)
Work Location: In person