Job Description

Job Title:

Marketing Manager

Department:

Marketing

Location:

India

Reports to:

Marketing Manager - India

Role Objective:

Lead and execute 360 marketing initiatives across digital and offline channels to strengthen brand visibility and ensure seamless campaign rollouts. The role will oversee end-to-end marketing execution, vendor coordination, and in-store marketing operations to deliver consistent brand communication and operational excellence.

Key Responsibilities:1. Marketing Strategy & Execution

Plan and execute digital and offline marketing campaigns aligned with brand objectives. Ensure timely rollout of content, promotional assets, and in-store branding across all locations. Monitor and evaluate campaign performance, providing data-backed insights for optimization. Maintain store WhatsApp catalogs, business profiles, and other digital touchpoints to ensure accuracy and brand consistency.

2. Store Marketing & Visual Coordination

Oversee execution of in-store branding, display rollouts, and visual merchandising elements. Maintain a centralized tracker of marketing assets and visual collaterals. Coordinate with cross-functional teams for packaging, design updates, and customized store requirements. Ensure adherence to brand guidelines across all store-level marketing materials.

3. Reporting & Documentation

Develop and manage monthly marketing performance reports and dashboards. Track campaign budgets, expenses, and vendor payments. Document all marketing activities and maintain organized archives of assets and communication.

4. Website & Digital Platform Support

Coordinate with digital teams to ensure website content, product listings, pricing, and visuals are current and consistent. Support digital marketing initiatives to drive traffic, engagement, and conversions across online platforms.

5. Vendor & Partner Management

Manage relationships with vendors, agencies, designers, and production partners. Oversee timelines, deliverables, and quality standards for all outsourced work. Maintain and update a database of freelancers, content creators, and strategic partners.

6. Creative & Content Development

Collaborate with the design team to conceptualize creative assets for campaigns, social media, and in-store promotions. Supervise and support photo and video shoots, including content planning and execution for brand storytelling.

7. Marketing Tools & AI Integration

Identify and leverage new marketing tools, technologies, and AI-driven solutions to improve campaign efficiency and measurement. Explore automation tools for content scheduling, analytics, and creative development.

8. Leadership & Collaboration

Provide direction and guidance to junior marketing team members. Work closely with cross-functional teams including Retail, Operations, and Digital to ensure marketing alignment. Take ownership of assigned projects, ensuring timely delivery and measurable impact.

Key Skills & Competencies

Strong project management and execution capabilities Excellent communication and presentation skills Proficiency in MS Office, Canva, and digital marketing tools Analytical mindset with understanding of marketing performance metrics Creativity with a strong sense of brand aesthetics Strong multitasking and stakeholder management skills Curiosity to adopt new tools, especially AI-driven marketing platforms

Qualifications & Experience

Bachelor's degree in Marketing, Business, Mass Communication, or related field (MBA preferred)

4-6 years of experience

in marketing, preferably within

retail or luxury brands

Proven track record in campaign management, brand execution, and vendor coordination
Job Type: Full-time

Pay: Up to ₹65,605.97 per month

Work Location: In person