(formerly known as Utkarsh Star Mitra Mandal) is a nationwide nonprofit organization committed to promoting the welfare of society. In collaboration with government bodies, we focus on key sectors including:
Environmental protection
Animal welfare
Women's education and empowerment
Social justice
Disaster preparedness
Our goal is to create a better world for all living organisms and human beings.
Job Title
Marketing Manager
Job Summary
We are seeking a
dynamic and experienced Marketing Manager
to lead and enhance our marketing efforts, elevating our brand presence. The ideal candidate will have
3+ years of marketing experience in the NGO sector
and a strong understanding of
360-degree marketing strategies
.
The Marketing Manager will be responsible for developing and implementing integrated marketing plans that drive engagement, increase visibility, and support our mission.
Key Responsibilities1. Strategy Development
Develop and execute comprehensive marketing strategies aligned with the NGO's mission, vision, and goals.
Create and manage annual marketing plans, including budgeting and timelines.
2. Brand Management
Oversee the development and maintenance of the NGO's brand identity, ensuring consistency across all channels.
Craft compelling narratives and messaging that resonate with stakeholders, donors, and the community.
3. Digital Marketing
Design and implement digital marketing campaigns (social media, email marketing, SEO/SEM, online ads).
Analyze digital metrics and adjust strategies to optimize performance and engagement.
4. Content Creation
Produce high-quality content for websites, social media, blogs, newsletters, and press releases.
Coordinate with designers, writers, and other creatives to ensure cohesive and impactful content.
5. Event Marketing
Plan and execute marketing strategies for events, fundraisers, and campaigns.
Manage logistics, promotions, and post-event evaluations to measure success.
6. Partnerships & Outreach
Build and maintain relationships with media, influencers, community organizations, and stakeholders.
Identify and leverage opportunities for partnerships and collaborations to enhance visibility and impact.
7. Monitoring & Reporting
Track and analyze marketing performance metrics (campaign effectiveness, engagement, ROI).
Prepare regular reports and presentations for senior management and stakeholders.
8. Team Leadership
Manage and mentor a team of marketing professionals and volunteers.
Foster a collaborative and innovative work environment.
Qualifications
Education:
Bachelor's degree in Marketing, Communications, Business Administration, or related field. (Advanced degree/certifications are a plus.)
Experience:
4-8 years of marketing experience, with at least 3 years in the NGO sector or a similar field.
Skills:
Proven expertise in 360-degree marketing strategies (digital, print, event-based).
Strong knowledge of social media platforms, digital advertising, and CMS.
Excellent communication, writing, and interpersonal skills.
Analytical mindset with the ability to derive actionable insights.
Benefits
Competitive salary and benefits package
Opportunity to make a meaningful impact in the community
Supportive and collaborative work environment
Professional development and growth opportunities
Job Type: Full-time
Pay: ₹50,000.00 - ₹80,000.00 per month
Ability to commute/relocate:
Mulund, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Marketing management: 1 year (Preferred)
Willingness to travel:
25% (Preferred)
Work Location: In person
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