Job Description

: Marketing Manager

Company: Classy Cut - Diamond Jewellery Brand
Location: Zest Business Spaces, Near Rbl Bank, MG road, Ghatkopar East, Mumbai, Maharashtra 400077, India
Employment Type: Full-Time

About Classy Cut

Classy Cut is a luxury diamond jewellery brand specializing in custom-made pieces in lab-grown diamonds and 14k/18k gold. We operate on a boutique, appointment-based model with a strong focus on personalized experiences, CAD previews for designs, and a seamless customer journey. As we expand across in-store, online, and marketplace platforms, we are looking for a dynamic Marketing Manager to lead our Events, Digital Marketing, and Brand Visibility initiatives.

Role Overview

The Marketing Manager will be responsible for planning, executing, and managing both online and offline events, along with overseeing digital marketing activities that reflect the elegance and trust Classy Cut stands for. The role blends creative storytelling, event execution, and digital content creation, making it central to shaping Classy Cut's brand image and customer engagement.

Key Responsibilities

Event Management (Online & Offline)

Plan, organize, and execute luxury brand events, exhibitions, pop-ups, and in-store experiences. Handle online events such as virtual consultations, webinars, and digital showcases. Manage vendor coordination, event budgets, logistics, and post-event reporting.

Digital Marketing & Content Creation

Create and manage digital campaigns across Instagram, Facebook, WhatsApp, and other relevant platforms. Design and edit marketing collaterals (posters, invitations, presentations, reels, and short-form videos) using Canva and other tools. Oversee photography and videography for jewellery shoots, events, and social media. Develop engaging content (reels, posts, stories, blogs) to increase brand trust and visibility. Monitor and optimize digital campaigns for reach, engagement, and lead generation.

SKILLS

Maintain and analyze event performance data, campaign reports, and customer engagement metrics. Track ROI of marketing initiatives and recommend improvements. Handle CRM-related marketing data to support customer retention and loyalty programs.
Strong expertise in

event planning, brand activations, and customer engagement strategies.

Creative proficiency in

digital content creation

(Canva, reels, photography, videography, and social media storytelling).

Analytical skills to

interpret marketing data, track ROI, and optimize campaigns

.

Excellent

communication, presentation, and interpersonal skills

for dealing with luxury clientele and partners.

Ability to

multitask, manage deadlines, and work under pressure

while maintaining brand elegance and quality.

Flexibility to

travel for events, exhibitions, and brand activities

, including overnight stays when required.

Willingness to

work on weekends or extended hours

during peak seasons, events, or heavy order periods.

Excellent communication, organizational, and multitasking skills.

EDUCATION

Bachelor's degree in

Marketing, Business Administration, Communications, or a related field

is required.

MBA or Postgraduate specialization in Marketing/ Luxury Brand Management

will be preferred.

Additional certifications in

Digital Marketing, Social Media, or Event Management

will be considered an advantage.

KNOWLEDGE

Knowledge of paid campaigns, influencer collaborations, and community building.
Experience working with

Rapaport

for diamond pricing and analysis.

Prior exposure to

luxury jewellery, fashion, or lifestyle industry

.

Event management experience in

luxury exhibitions, pop-ups, or in-store brand experiences

.

Strong working knowledge of

MS Excel

and other basic office software.

EXPERIENCE

1-2 years of proven experience in

Marketing, Event Management, or Brand Promotions

.

Prior experience in handling

digital marketing campaigns, social media strategy, and content creation

.

Exposure to

luxury, jewellery, fashion, or lifestyle industry

will be preferred.

Experience in managing

events, exhibitions, pop-ups, or in-store activations

.

ADDITIONAL REQUIREMENTS

A

strong professional reference is mandatory

, to ensure credibility and trustworthiness, given the sensitive nature of data and brand responsibilities at Classy Cut.

What We Offer

Opportunity to work with a fast-growing luxury jewellery brand. Exposure to high-end clientele and luxury events.
? At Classy Cut, we don't just sell jewellery -- we create timeless experiences. Join us in shaping a brand that redefines modern luxury.

WORK

LIST

CREATE EVENTS

CONTINIOUS GENERATE HIGH QULITY LEADS

MANAGE SOCIAL MEDIA BRANDING

MAINTAIN DATA OF ALL IMAGES OF SHOOTS

MEASURE LEADS VS CONVERATIONS ROI

7 TOUCH POINT PLATFORM READY

IMPROVE BRAND BUILDING

BUDGET WISE EVENT LIST

KEEP CALANDER UPDATE

GET OR ARRANGE HIGH QUALITY IMAGES

CREATE CONTENTS

MAINTAIN ALL DATA SECURITY OF SOCIAL MEDIA

CREATE AND UPDATE BRANDING GUIDELINES

INVITE CUSTOMERS TO STORE/EVENTS ETC

TRACK PERFORMANCE OF AD OR EVENTS

RESEARCH & UPDATE TOP SELLING PRODUCTS WITH PRODUCTION & SALES TEAM

CREATE EXCITING OFFERS

UPGRADE WITH LATEST TRENDS & TOOLS

TRY NEW WAYS OF MARKETING

CREATE RETARGETTING 7 TOUCH POINT EFFECTIVELY

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

Ghatkopar, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Willingness to travel:

100% (Preferred)
Work Location: In person