Job Description

Key responsibilities for a BTL Marketing Manager include:

Campaign Planning & Execution:

Developing and implementing BTL strategies such as exhibitions, roadshows, and experiential marketing, as well as coordinating events, product launches, and promotions.

Vendor and Agency Coordination:

Liaising with creative and event agencies, negotiating contracts, and building a network of vendors for promotional activities.

Site Branding and Visibility:

Ensuring consistent brand visibility and maintaining promotional materials, particularly relevant in industries like real estate.

Budget and ROI Management:

Planning and monitoring BTL budgets and analyzing campaign performance and ROI.

Market Engagement and Customer Interaction:

Identifying strategic locations and target markets, interacting with customers, gathering feedback, and building relationships with local influencers.

Compliance and Reporting:

Ensuring marketing activities comply with regulations, maintaining records, and preparing performance reports.

Collaboration:

Working with internal teams like Sales, Operations, and Marketing, as well as collaborating with other marketing teams to integrate BTL efforts.
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Benefits:

Flexible schedule Leave encashment
Work Location: In person