is a dedicated leader in the avian nutrition industry, committed to providing premium-quality bird food products tailored to the diverse dietary needs of pet and aviary birds across India. Specializing in seeds and blends for budgies, parakeets, cockatiels, canaries, and other exotic species, our mission is to support the health, vitality, and happiness of feathered companions.
Objectives of Job
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Developing, Implementing and executing strategic marketing plans for our bird food product line across India in order to attract potential customers and retain existing ones.
Responsibilities
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Marketing Strategy & Planning
Develop and implement annual marketing plans and campaigns targeting pet bird owners, retailers, and distributors.
Conduct market research to identify trends, competitor analysis, customer insights, and product positioningBudget-management skills and proficiency, build pricing strategies
Creating and maintaining client relationships.
Brand Development
Build and manage a strong brand identity for bird food products through packaging, messaging, and promotions.
Plan and execute campaigns across online and offline platforms to increase visibility.
Channel Marketing
Design and support trade marketing initiatives for retail stores, veterinary clinics, pet shops, and e-commerce platforms.
Collaborate with the sales team to drive B2B and B2C promotions.
New Product Launches
Coordinate product development input and go-to-market strategies for new bird seed variants or mix formulations.
Partnerships & Events
Plan participation in pet expos, bird shows, and pet retailer events to build brand engagement.
Identify opportunities for co-branding or partnerships with aviary clubs, bird breeders, or NGOs.