Job Description

Holistically manage and take new marketing initiatives to ensure quality lead growth, brand visibility, and conversion rates. This role will be responsible for building and managing a robust lead flow through performance marketing, brand awareness initiatives, and close collaboration with internal teams and external agencies.

Key Responsibilities

1. Lead Generation & Growth

Create and execute marketing strategies to drive quality leads Take initiative on PR, influencer, and marketing campaigns Increase brand awareness and drive footfalls to stores/showrooms
2. Performance Marketing

Manage paid campaigns (Meta, Google, LinkedIn, YouTube) Continuously optimise creatives, targeting & budgets for best ROI
4. CRM & Retention

Build WhatsApp, call, and mail remarketing campaigns Engage and convert leads through structured communication
5. Analytics & Reporting

Track CAC, ROAS, CTR, conversion rates & lead quality Share weekly/monthly performance reports with insights
6. Content & Organic Growth

Collaborate with content/SEO teams to drive organic leads Manage blog, influencer, and affiliate marketing
7. Team & Cross-functional Coordination

Work closely with sales teams for ensuring all branding creatives are up to the mark Manage agency and internal marketing team to ensure quality execution
8. Brand strategy

Ensure brand relevance in a competitive landscape and all content (ads, brochures, social media, packaging, website) reflects brand tone and narrative.
Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?80,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund
Schedule:

Morning shift
Supplemental Pay:

Yearly bonus
Experience:

Digital marketing: 5 years (Required)
Work Location: In person