Job Description

Key Responsibilities:

1. Strategic Marketing Planning:

- Develop and implement marketing strategies to boost brand awareness, client acquisition, and retention.

- Create a cohesive marketing plan aligning with business goals for both online and offline channels.

2. Digital Marketing :

- Oversee digital campaigns across platforms like social media, Google Ads, email marketing, and SEO.

- Analyze online marketing performance using tools like Google Analytics and adjust strategies to optimize ROI.

- Manage the brand's online presence, including website updates and social media content.

3. Offline Marketing:

- Design and execute offline marketing campaigns such as events, workshops, trade shows, and print advertisements.

- Establish and maintain partnerships with local businesses and community networks.

- Handle branding materials like flyers, brochures, banners, and promotional items.

4. Content Creation & Management:

- Collaborate with content creators to produce engaging, informative, and relevant content.

- Ensure brand messaging remains consistent across all channels.

5. Market Research:

- Conduct market research to identify trends, target audiences, and opportunities for growth.

- Monitor competitor activities and analyze their strategies.

6. Budget Management:

- Manage and allocate the marketing budget effectively for maximum output.

- Ensure cost-efficiency while delivering impactful campaigns.

7. Team Collaboration:

- Work closely with sales, customer service, and design teams to align marketing efforts.

- Supervise and mentor junior marketing staff, if applicable.

8. Reporting & Analytics:

- Provide regular reports on campaign performance, market insights, and KPIs.

- Present actionable insights to senior management to guide future strategies.

Qualifications & Skills:

- Bachelor's degree in Marketing, Business, or a related field.

- 2-3 years of experience in marketing, with expertise in both online and offline strategies.

- Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads, Mailchimp) and analytics platforms.

- Strong understanding of branding, market research, and consumer behavior.

- Excellent communication, organizational, and leadership skills.

- Ability to work in a fast-paced environment and meet deadlines.

KPIs (Key Performance Indicators):

- Increased website traffic and social media engagement.

- Growth in lead generation and client acquisition.

- Successful execution of offline events and campaigns.

- Positive ROI on marketing budgets.

Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Education:

Bachelor's (Preferred)
Experience:

Client Management: 1 year (Preferred) total work: 1 year (Preferred) Marketing: 1 year (Preferred)
Work Location: In person