Job Description

Opening for MP location

We are seeking an experienced and dynamic

Marketing Manager

to lead and execute strategic marketing initiatives for our hospital. The ideal candidate will have a strong understanding of the healthcare market in Madhya Pradesh and will be responsible for promoting the hospital's services, strengthening the brand, and driving patient footfall through effective outreach and engagement strategies.

Key Responsibilities:

Strategic Planning:

Develop and implement annual and quarterly marketing plans aligned with hospital goals.

Brand Management:

Enhance hospital visibility and reputation through targeted campaigns, PR activities, and community engagement.

Referral Network Development:

Build and maintain strong relationships with general practitioners, specialists, clinics, and diagnostic centers to ensure a steady patient referral pipeline.

Digital Marketing:

Plan and execute online marketing activities, including social media, SEO, SEM, and email campaigns to enhance patient acquisition.

Corporate & Community Outreach:

Organize health camps, awareness programs, corporate tie-ups, and school health check-ups to engage with the community.

Market Research & Analysis:

Monitor competitor activity, patient trends, and market developments to inform marketing strategies.

Lead Conversion:

Collaborate with front office, call center, and clinical teams to ensure high conversion of inquiries to admissions.

Collaterals & Promotions:

Oversee the development of marketing materials such as brochures, banners, newsletters, and digital content.

Budget Management:

Manage marketing budgets efficiently and evaluate ROI on campaigns.

Reporting:

Track and report on key performance metrics and campaign results to senior management.

Qualifications & Skills:

Bachelor's or Master's degree in Marketing, Business Administration, or related field (MBA preferred) Minimum 5 years of experience in healthcare or hospital marketing Strong network within the medical fraternity in Madhya Pradesh is preferred Excellent communication, interpersonal, and negotiation skills Proficiency in digital marketing tools and platforms Ability to work independently and handle multi-city campaigns (if applicable) Strong analytical and organizational skills
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Yearly bonus
Education:

Bachelor's (Preferred)
Experience:

total work: 5 years (Required) Marketing: 1 year (Required) Hospital Marketing: 1 year (Required)
Work Location: In person