Job Description

A marketing managers' job description involves strategizing and executing marketing campaigns to drive brand awareness, attract new customers, and retain existing ones, which includes market research, managing budgets, analyzing data, and overseeing creative output across various channels. Key responsibilities also include collaborating with sales and product teams, managing marketing staff, tracking campaign performance, and ensuring a return on marketing investments.

Key Responsibilities & Duties

Strategic Planning: Develop and implement marketing plans and strategies aligned with business goals.

Market Research: Conduct market research to identify target audiences, understand customer needs, and analyze consumer trends.

Campaign Management: Create, manage, and execute marketing campaigns across various platforms, including digital, print, and social media.

Brand Management: Position and promote a company's brand or products/services to build awareness and attract customers.

Budget Management: Manage and allocate marketing budgets effectively to maximize return on investment.

Performance Analysis: Track, analyze, and report on the performance of marketing campaigns, using data to adjust strategies and improve results.

Cross-Functional Collaboration: Work with sales, product, and other departments to ensure marketing efforts are integrated and support overall business objectives.

Team Leadership: Lead, coordinate, and manage marketing staff and collaborate with creative teams, agencies, and external partners.

Required Skills & Qualifications

Analytical & Data Skills: Ability to analyze market data, identify trends, and make data-driven decisions.

Communication Skills: Excellent verbal and written communication skills for presenting ideas and managing internal/external relationships.

Creative & Innovative Thinking: Ability to brainstorm and develop innovative marketing ideas and campaigns.

Leadership & Organizational Skills: Strong ability to lead teams, manage projects, and maintain attention to detail.

Budgeting & Financial Acumen: Proficiency in managing marketing budgets and ensuring profitability.

Technical Proficiency: Familiarity with digital marketing tools, web design, and other relevant technologies.

Job Type: Full-time

Pay: ₹32,000.00 - ₹50,000.00 per month

Work Location: In person