FMCG / Food & Beverages / Spices & Masala Manufacturing
Work Mode:
Work from office
Note:
Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing is mandatory.
About Us: "Chetan Foods"
is a growing manufacturer of premium
Masala and Spice powders
, committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for a
dynamic Marketing Manager
to lead our
B2B, B2C, and D2C
marketing initiatives, especially focusing on
new product launches
and
brand building
in domestic and international markets.
website:
www.chetanfoods.com
Key Responsibilities:
Develop and execute marketing strategies
for B2B, B2C, and D2C channels to increase brand awareness and market share.
Plan and implement new product launch campaigns
- from market research to go-to-market strategy.
Collaborate with
sales, production, and distribution teams
to align marketing strategies with business goals.
Coordinate with the sales team to implement regional campaigns and promotional offers.
Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
Identify
new market opportunities, partnerships, and distribution channels
for both domestic and export markets.
Manage
brand positioning, packaging, and promotional activities
for the product portfolio.
Track and analyze
marketing ROI
, campaign performance, and consumer insights.
Manage marketing budgets effectively and ensure cost optimization.
Supervise external agencies, creative partners, and digital teams for campaign execution.
Build and nurture relationships with
retailers, distributors, and online platforms
for product visibility and sales growth.
Required Skills & Qualifications:
MBA/PGDM in Marketing or equivalent qualification.
5-10 years of experience in
FMCG/Food & Beverages
, preferably
Spices or related categories
.
Proven track record in
B2B, B2C, and D2C marketing
, especially in
startup environments
or
new brand launches
.
Strong understanding of
digital marketing tools and analytics
.
Excellent communication, negotiation, and team leadership skills.
Creative thinker with strong business acumen and execution skills.