Job Description

: Marketing Officer/Marketing Manager

Position Title:

Marketing Officer/Marketing Manager

Location:

Calicut

Department:

Marketing

Reports To:

Sales Manager/Business Head

Employment Type:

Full-Time

As a Marketing Officer/Manager at RM Homes, you will be responsible for developing, implementing, and executing strategic marketing plans to promote our villa construction services. You will play a crucial role in increasing brand awareness, generating leads, and driving sales through various marketing channels. This role requires a mix of creativity, analytical skills, and a deep understanding of the real estate and construction industry.

Key Responsibilities:

1.

Marketing Strategy & Planning:

Develop and execute comprehensive marketing plans and strategies to promote the company's villa construction projects. Collaborate with management to establish marketing objectives, budgets, and timelines. Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.
2.

Brand Management:

Enhance the company's brand image by implementing brand guidelines across all marketing materials and channels. Create engaging content to promote the company's services, including brochures, presentations, and digital content. Manage the company's social media profiles and online presence to engage with potential clients.
3.

Lead Generation & Sales Support:

Develop and implement lead generation campaigns to attract potential villa buyers and investors. Work closely with the sales team to align marketing efforts with sales goals and support them with marketing materials. Track and analyze the performance of marketing campaigns and report on ROI.
4.

Digital Marketing:

Plan and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and online advertising. Monitor and manage the company's website, ensuring that content is up-to-date and optimized for search engines. Utilize data analytics to measure the effectiveness of online campaigns and adjust strategies as needed.
5.

Event Management:

Organize and manage marketing events, including open houses, property expos, and industry conferences. Coordinate with vendors and partners to ensure successful execution of events. Develop promotional materials for events and manage pre- and post-event marketing efforts.
6.

Customer Relationship Management (CRM):

Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction. Develop customer feedback surveys and analyze data to improve marketing strategies and customer experience. Manage the company's CRM system to track leads, follow-ups, and customer interactions.
7.

Collaboration & Communication:

Work closely with cross-functional teams, including sales, design, and project management, to ensure a cohesive marketing approach. Provide regular reports to management on marketing performance, including insights and recommendations for improvement.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. 1+ years of experience in a marketing role, preferably in the real estate or construction industry. Strong understanding of marketing principles, digital marketing, and lead generation strategies. Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to work independently and as part of a team. Creativity, attention to detail, and a passion for the real estate industry.
Job Types: Full-time, Permanent, Fresher, Freelance

Pay: ₹15,000.00 - ₹35,000.00 per month

Experience:

total work: 1 year (Preferred)
Work Location: In person