Job Description

A Retail industry is looking for an experienced Marketing Manager - Traditional & Digital to plan and execute both online and offline marketing strategies for our retail business. The role focuses on increasing footfall, brand visibility, customer engagement and sales through integrated marketing campaigns across digital platforms and traditional channels such as print, events, outdoor ads and in-store promotions.
Key Responsibilities
Design and execute integrated marketing strategies (Traditional + Digital)
Plan and manage digital campaigns (Social Media, Google Ads, Meta Ads, Email, WhatsApp Marketing)
Handle offline marketing activities (newspaper ads, hoardings, flyers, events, roadshows, in-store promotions)
Increase store walk-ins and brand awareness
Coordinate with designers, vendors, media partners and agencies
Analyze campaign performance using reports and analytics tools
Manage marketing budgets and ROI tracking
Work closely with Sales & Operations teams
Create and manage seasonal offers, festival campaigns & product launches
Ensure consistent brand communication across all channels
Requirements
Required Skill Sets
Traditional Marketing Skills
ATL / BTL marketing strategy
Newspaper & magazine advertising
Outdoor branding (Hoardings, banners, pamphlets)
Event & roadshow coordination
In-store promotions / merchandising
Vendor & media management
Digital Marketing Skills
Social Media Marketing (Instagram, Facebook, LinkedIn)
Google Ads / Display Ads / YouTube Ads
SEO / SEM
Email & WhatsApp Marketing
Basic content & campaign strategy
Website & landing page management
Analytics & reporting (Google Analytics, Meta Insights)
Qualification
Qualification: Bachelor's / Master's in Marketing, Business, or related field
Experience: 5 +years in marketing (Retail / FMCG preferred)
Experience in handling both traditional and digital platforms is mandatory
Benefits
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#TraditionalMarketing
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#MarketingJobs
#RetailCareers
#DigitalAndTraditional

Skills Required