Job Description

Job Summary

The Marketing Manager is responsible for developing, implementing, and executing strategic

marketing plans

to attract potential customers and retain existing ones. This role drives brand awareness, manages promotional campaigns, oversees content creation, and analyzes performance data to optimize marketing effectiveness and support the organization's overall business objectives. The ideal candidate is a creative, data-driven leader capable of managing multiple projects across various channels.

Key Responsibilities

Strategy & Planning:

Develop and implement comprehensive annual and quarterly

marketing strategies and campaigns

aligned with organizational sales targets and brand identity. Conduct market research to identify trends, target audience needs, and competitor activity. Define key performance indicators (

KPIs

) and set measurable goals for all campaigns.

Digital Marketing & Content:

Oversee the management of the company website, blog, and social media presence (SEO/SEM, paid advertising, and organic content). Manage and execute email marketing campaigns, including segmentation, personalization, and A/B testing. Direct the creation of high-quality, engaging content (e.g., blog posts, case studies, videos, white papers) that drives traffic and conversions.

Brand Management:

Ensure all marketing communications are consistent with the company's brand voice, visual identity, and messaging. Manage and protect the brand reputation across all channels.

Budget & Analytics:

Manage the marketing budget effectively, allocating resources to achieve maximum ROI. Track, measure, and analyze performance data from all marketing initiatives to assess their success and identify areas for improvement. Present detailed reports on campaign effectiveness and marketing ROI to senior leadership.

Cross-Functional Collaboration:

Collaborate closely with the Sales team to ensure alignment between marketing and sales strategies, focusing on

lead generation and qualification.

Work with Product Development to launch new products and services successfully.

Required Qualifications & Skills

Education:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience:

3-5 years of progressive experience in marketing management.

Technical Skills:

Proven experience in managing and optimizing

SEO/SEM, PPC, email marketing, and social media campaigns.

Strong analytical skills with experience using tools like

Google Analytics

for data-driven decision-making.

Core Competencies:

Excellent written and verbal communication skills, including presentation abilities. Demonstrated ability to think creatively and strategically. Strong project management skills, capable of managing multiple projects simultaneously under deadline.
Job Types: Full-time, Permanent

Pay: ₹12,067.73 - ₹26,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person