Job Title: Hospital Marketing Manager Location: Hyderabad Position Overview: We are seeking an experienced and strategic-minded Marketing Manager to lead our marketing efforts at [Hospital Name]. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote the hospital\'s services, enhance its brand awareness, and drive patient engagement. Key Responsibilities: 1. Strategic Marketing Planning: - Develop and implement strategic marketing plans to support the hospital\'s growth objectives and enhance its competitive position in the market. - Conduct market research and analysis to identify target patient demographics, market trends, and competitive benchmarks. - Collaborate with hospital leadership to define marketing goals, objectives, and key performance indicators (KPIs). 2. Digital Marketing and Online Presence: - Oversee the hospital\'s digital marketing initiatives, including website management, search engine optimization (SEO), social media marketing, email campaigns, and online advertising. - Create and manage engaging and informative content for digital platforms to attract and educate patients about the hospital\'s services, physicians, and healthcare specialties. - Monitor and analyze digital marketing metrics to track performance, optimize campaigns, and identify opportunities for improvement. 3. Physician Referral Development: - Develop and maintain relationships with referring physicians, medical practices, and healthcare providers to generate patient referrals. - Organize physician outreach events, seminars, and educational programs to promote collaboration and referral partnerships. - Track and analyze referral sources and outcomes to measure the effectiveness of physician liaison activities. 4. Branding and Creative Development: - Oversee the development of marketing collateral, including brochures, flyers, advertisements, and promotional materials, ensuring brand consistency and messaging alignment. - Work with internal and external creative teams to develop compelling visual assets and marketing campaigns that resonate with target audiences. - Continuously innovate and explore new marketing strategies to enhance the hospital\'s brand identity and visibility. 5. Community Engagement and Public Relations: - Represent the hospital at community events, health fairs, and networking opportunities to increase community awareness and engagement. - Develop and nurture partnerships with local businesses, schools, and organizations to support community health initiatives and outreach programs. - Serve as a spokesperson for the hospital in media inquiries and public relations activities, promoting positive news and achievements. Qualifications: - Bachelor\'s degree in Marketing, Communications, Business Administration, or a related field (Master\'s degree preferred). - Minimum of 5 years of experience in marketing, with at least 2 years of experience in a leadership or managerial role, preferably in the healthcare industry. - Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing, branding, and physician liaison. - Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate team members. - Creative thinker with a track record of developing and executing successful marketing campaigns and initiatives. - Proven ability to analyze data, track performance metrics, and make data-driven decisions to optimize marketing efforts. - Knowledge of healthcare regulations and compliance considerations related to marketing and advertising. Send your CV to hr@preetihospital.com Job Type: Full-time Pay: \xe2\x82\xb925,000.00 - \xe2\x82\xb950,000.00 per month Schedule:

• Rotational shift
• Weekend availability

Education:

• Bachelor\'s (Preferred)

Experience:

• Client Management: 1 year (Preferred)
• total work: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Work Location: In person