Job Description

Job Summary:

The Marketing Manager will be responsible for overseeing and executing marketing strategies to increase brand awareness, drive foot traffic, and boost sales at Nearbymart Outlets. This role requires a dynamic individual with experience in retail marketing, a creative mindset, and the ability to analyze market trends and consumer behavior. The Marketing Manager will collaborate with cross-functional teams to design campaigns that highlight promotions, seasonal offers, and new product lines, ensuring the supermarket's offerings are effectively communicated to customers.

Key Responsibilities:

Marketing Strategy Development:

Develop and implement comprehensive marketing strategies that align with the supermarket's goals and objectives. Conduct market research to identify trends, customer preferences, and competitor activities. Plan and execute both digital and traditional marketing campaigns, including promotions, events, and seasonal offerings.

Brand Management:

Maintain and strengthen the supermarket's brand image and identity in the local market. Ensure consistent brand messaging across all marketing channels (advertisements, social media, in-store displays, etc.).

Customer Engagement & Retention:

Develop programs to enhance customer loyalty and retention, such as loyalty programs or special promotions for frequent shoppers. Use customer feedback and data to continuously improve marketing campaigns and store experiences.

Advertising & Promotions:

Coordinate with the advertising team to design and execute print, digital, and outdoor advertisements. Plan in-store promotions, including discounts, sales events, and product demonstrations. Negotiate with suppliers and partners for promotional materials and joint marketing opportunities.

Social Media & Digital Marketing:

Manage social media platforms, creating engaging content that promotes the supermarket's offerings. Track and analyze digital marketing campaigns and adjust strategies to optimize reach and engagement. Oversee email marketing campaigns, driving customer awareness of new deals and offerings.

Budget Management:

Prepare and manage the marketing budget, ensuring efficient allocation of resources for maximum impact. Track campaign expenses and report on marketing performance metrics.

Collaborative Efforts:

Work closely with store operations to ensure marketing materials align with in-store displays and merchandising. Collaborate with the buying and merchandising teams to plan promotions based on inventory levels and product availability. Partner with external agencies or vendors to implement large-scale campaigns.

Event Planning & Community Outreach:

Plan and coordinate community events, store openings, and other special initiatives to increase foot traffic. Represent the supermarket at local events, trade shows, or community activities to promote brand awareness.

Performance Analytics & Reporting:

Monitor key performance indicators (KPIs) such as sales, customer acquisition, and ROI from marketing activities. Provide regular reports on marketing campaigns and suggest areas for improvement.

Qualifications:

Bachelor's degree in Marketing, Business, or related field. 3+ years of experience in retail or supermarket marketing, with a proven track record of successful campaigns. Strong understanding of digital marketing, social media, and traditional advertising channels. Excellent communication, negotiation, and interpersonal skills. Creative and innovative mindset, with the ability to think outside the box. Ability to analyze data and make data-driven decisions. Proficiency in Microsoft Office Suite and marketing software/tools. Experience in budget management and ROI tracking.

Preferred Skills:

Experience with content management systems, email marketing tools, and analytics platforms Previous experience working in a supermarket or any retail environment is a plus.

Working Conditions:

Fast-paced retail environment. Occasional evening and weekend work required for event coordination and campaign execution.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person