Job Description

Job Title: Marketing manager

Organization: VTrust Group (Eye Hospitals & Educational Institutions)

Location: Multi-location (calicut)

Job Summary:

VTrust Group is seeking an experienced and strategic Marketing Head to plan, execute, and oversee comprehensive marketing initiatives for its Eye Hospitals and Educational Institutions. The role demands a balanced approach to online and offline marketing, strong leadership capabilities, and a results-oriented mindset to ensure maximum visibility, lead generation, and return on investment.

Key Responsibilities:

Develop and implement monthly and quarterly marketing strategies separately for hospitals and institutions.
Plan and manage the marketing budget in coordination with senior management.
Oversee offline marketing activities including hoardings, banners, print media, events, fairs, and medical/educational camps.
Supervise digital marketing operations including social media, content planning, analytics, and lead conversion tracking.
Coordinate with external marketing agencies and vendors to ensure quality, timely execution, and brand consistency.
Lead, guide, and evaluate the marketing team; conduct regular performance review meetings.
Prepare and submit weekly activity updates and detailed monthly performance and ROI reports to management.
Qualification:

Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
Master's degree (MBA/PGDM in Marketing) will be an added advantage.
Experience:

Minimum 3-6 yearsof relevant marketing experience.
Prior experience in healthcare, hospital, or educational institution marketingis highly preferred.
Proven experience in handling both offline and digital marketing campaigns*

Experience in team leadership and multi-location marketing operations.
Skills & Competencies:

Strong strategic planning and analytical skills.
Excellent communication and coordination abilities.
Proficiency in evaluating marketing ROI and campaign performance.
Leadership skills with the ability to manage teams and vendors effectively.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?45,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Internet reimbursement
Experience:

MARKETING: 4 years (Required)
Willingness to travel:

50% (Required)
Work Location: In person