Job Description

Job Responsibility

Develop and implement a comprehensive annual marketing plan aligned with organizational goals (volume growth, brand positioning, new service launches, geographic reach, etc.) Service?launch marketing: Digital marketing & online presence: website, SEO, social media, Google Business listing, online advertising, e?mail marketing, patient?care portals. Offline marketing & community outreach: health?check camps, tie?ups with clinics/hospitals, corporate wellness tie?ups, local community events. Referral network management: build and maintain relationships and marketing partnerships with doctors, clinics, hospitals, other healthcare providers and diagnostic centres. Brand & image management: ensure consistent brand messaging, maintain the reputation of Aswini as a high?quality, NABL?accredited diagnostic laboratory. Collateral & promotional materials: brochures, flyers, signage, packaging of health?check packages, banners, digital assets. Budgeting & tracking ROI: define budgets for campaigns, track metrics (lead generation, conversion rates, test volume growth, brand awareness metrics, cost per acquisition, etc.). Market research & competitive intelligence: Pricing & packaging input (in conjunction with operations/management) to ensure marketing?friendly packages. Manage the public image of the laboratory: press releases, media liaison, CSR/community health?awareness programs. Organize and oversee health?awareness events Internal communications: ensure staff awareness of marketing promotions, brand guidelines, community initiatives. Crisis communications: address any public?relation issues (e.g., service delays, feedback management, negative reviews) swiftly and professionally. Customer feedback & reputation management: monitor online reviews, patient feedback (Aswini has many online reviews) and ensure appropriate responses, improvement initiatives.

Qualification

MBA with Marketing discipline

Experience

2 Year to 5 year

Job Type: Full-time

Work Location: In person