business. The ideal candidate will have a strong background in brand management, campaign planning, and digital marketing, with the ability to create and execute strategies that drive both in-store and online growth.
Key Responsibilities:
Develop and implement
integrated marketing strategies
covering both
online and offline retail channels.
Plan and execute
seasonal campaigns, promotions, product launches, and events
to increase footfall and sales.
Manage
digital marketing activities
including social media, SEO/SEM, Google Ads, email campaigns, and influencer marketing.
Work closely with
visual merchandising, sales, and operations
to ensure consistent brand communication across all touchpoints.
Coordinate with creative and media agencies for branding, advertising, and promotional activities.
Analyse
market trends, customer behaviour, and competitor activities
to identify opportunities for business growth.
Manage and monitor
marketing budgets
, ensuring efficient utilization and maximum ROI.
Oversee
content creation, brand communication, and promotional materials
for both retail and online platforms.
Track and report on
marketing performance metrics
to evaluate campaign effectiveness.
Support the development of
loyalty programs and CRM initiatives
to strengthen customer relationships.
Travel to store locations
when required for campaign implementation and reviews.
Key Requirements:
Bachelor's or Master's degree in
Marketing, Business Administration, or a related field.
Minimum
5 years of experience
in marketing, preferably in
retail, e-commerce.
Proven expertise in managing
both online and offline marketing campaigns.
Strong understanding of
digital marketing tools
, analytics, and performance measurement.
Excellent communication, leadership, and organizational skills.
Ability to work in a fast-paced, multi-channel retail environment.
Proficiency in
Google Ads, Meta Business Suite, SEO tools, CRM platforms, and MS Office.
Preferred Skills:
Experience in
store branding, visual merchandising coordination,
and
retail promotions.
Knowledge of
content marketing and influencer collaborations.
Exposure to
omnichannel strategies
integrating online and offline sales.
Creative mindset with strong analytical ability.
Job Type: Full-time
Work Location: In person
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