Job Description

Position:

Marketing Manager

Location:

Kozhikode

Experience Required:

8-10 Years

Industry Preference:

Education / EdTech (NEET, JEE, Commerce, Digital Marketing)

About the Role

We are seeking a highly skilled and strategic

Marketing Manager

to lead our offline and integrated marketing operations. The ideal candidate will be responsible for developing and executing marketing strategies to enhance brand visibility, generate high-quality leads, and drive student enrolment. This role requires a leader who combines creativity with data-driven decision-making and can translate marketing insights into measurable business outcomes.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement comprehensive marketing strategies to achieve organizational growth and brand goals. Plan, execute, and evaluate marketing campaigns across offline and digital channels. Align marketing initiatives with business objectives, market trends, and target audience behaviour.

Brand Management & Promotion

Strengthen the institution's brand presence through effective positioning and consistent messaging. Plan and execute promotional activities, events, and student engagement programs. Ensure all marketing materials and campaigns maintain brand consistency.

Lead Generation & Conversion

Drive lead generation strategies through integrated offline and online campaigns. Collaborate with sales teams to enhance lead quality, tracking, and conversion. Optimize the lead funnel using data insights and CRM tools.

Team Leadership & Collaboration

Lead and mentor the marketing team to execute campaigns effectively and meet deadlines. Collaborate cross-functionally with Sales, Academic, and Category teams to design student-focused marketing initiatives. Foster a culture of creativity, accountability, and performance excellence.

Market & Competitor Analysis

Conduct regular market research and competitor benchmarking to identify trends and opportunities. Provide actionable insights to refine marketing strategies and improve ROI.

Business Development Support

Identify new market opportunities, partnerships, and brand expansion possibilities. Support centre-level marketing activities to enhance student acquisition and retention.

Reporting & Analytics

Track and analyse marketing performance across campaigns and regions. Prepare periodic reports highlighting key metrics, insights, and recommendations for improvement.

Requirements

? Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
? 8-10 years of proven experience in Marketing Management, preferably in the Education/EdTech sector.
? Strong understanding of NEET, JEE, Commerce, and Digital Marketing domains.
? Proven expertise in campaign planning, brand management, and lead generation.
? Proficiency in CRM tools, Excel, and marketing analytics.
? Exceptional communication, leadership, and project management skills.
? Willingness to travel as required across centres and markets.
? Ability to thrive in a fast-paced, performance-oriented environment.

Job Types: Full-time, Permanent

Pay: From ?780,000.00 per year

Work Location: In person