Job Description

Marketing Manager (Online & Offline) - Education Institute

Location:

Calicut, Kerala

Salary:

?25,000 - ?35,000 per month (based on experience)

Experience:

Minimum

2 years

(Educational sector experience preferred)

Industry:

Education / Training / EdTech

About the Role

We are looking for a dynamic and creative

Marketing Manager

to lead both

online and

offline marketing initiatives for our education institute in Calicut. The ideal candidate will be responsible for planning, executing, and analyzing marketing campaigns that drive admissions, strengthen brand visibility, and support business growth.

Key Responsibilities :

Strategic Planning & Execution

Develop and implement the

annual marketing strategy and budget

. Plan and execute

integrated marketing campaigns

aligned with business goals. Ensure all marketing activities adhere to

institutional brand and quality standards

.

Digital Marketing

Plan and manage

digital marketing campaigns

across Google, Facebook, Instagram, and other platforms. Monitor and optimize

lead generation and conversion rates

. Oversee

SEO, social media management, and email marketing

efforts. Coordinate with creative teams for

content, visuals, and ad creatives

. Track

online performance metrics and ROI

through analytics tools.

Offline Marketing & Events

Plan and manage

offline marketing activities

, including events, seminars, and promotional drives. Build

strategic partnerships

with schools, colleges, and local organizations for brand promotion. Ensure strong

local visibility

through branding, print ads, and community engagement.

Research & Analysis

Conduct

market and competitor research

to identify trends and opportunities. Analyze

campaign performance data

and recommend improvements for future strategies.

Team & Vendor Management

Manage a small

marketing team and external agencies

to ensure effective execution. Coordinate with internal departments to align marketing goals with institutional objectives.

Skills & Competencies

Minimum

2 years of marketing experience

, preferably in the

education or service sector

. Strong knowledge of

digital marketing, analytics tools, and social media platforms

. Excellent

communication, leadership, and organizational

skills. Ability to handle

both online and offline marketing campaigns

independently. Creative thinker with strong

analytical and problem-solving

abilities.

Qualifications

Bachelor's degree in

Marketing, Business Administration, or related field

. Experience in the

education/training industry

preferred but not mandatory. Proven experience managing

end-to-end marketing campaigns

and meeting enrollment goals.

Why Join Us

Opportunity to

lead and innovate

marketing efforts for a growing education brand. Exposure to

digital, field, and institutional marketing

roles. Supportive, collaborative, and

growth-oriented work environment

.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person