Job Description

Job Title:

Marketing Manager - Steel Industry

Location:

Ernakulam

Experience:

10+ Years

Qualification:

Post Graduation (MBA/Equivalent preferred)

Job Summary

We are seeking an experienced and dynamic

Marketing Manager

to lead our marketing initiatives in the steel industry. The ideal candidate will have a proven track record of strategic marketing, team leadership, and the ability to drive both

ATL (Above the Line)

and

BTL (Below the Line)

marketing activities.

Key Responsibilities

Develop and implement comprehensive marketing strategies to strengthen the company's market presence and achieve business objectives. Plan, execute, and monitor

ATL campaigns

(advertising, branding, media promotions) and

BTL activities

(events, trade shows, dealer meets, customer engagement). Conduct market research and competitor analysis to identify opportunities and trends. Manage brand positioning, corporate communication, and digital marketing initiatives. Guide and mentor the marketing team to achieve departmental goals. Collaborate with sales and business development teams to align marketing plans with revenue objectives. Handle budgeting, vendor management, and ROI tracking for marketing campaigns. Build strong relationships with stakeholders, industry associations, and channel partners.

Requirements

Male candidate preferred.

Postgraduate qualification in Marketing/Business Administration.

10+ years of marketing experience

with a strong background in the

steel industry

(mandatory). Demonstrated expertise in both

strategic and operational marketing.

Strong leadership, communication, and interpersonal skills. Ability to manage multiple projects, deadlines, and a diverse team. Proven experience in handling brand-building initiatives and market expansion strategies.
Job Types: Full-time, Permanent

Pay: ₹90,000.00 - ₹100,000.00 per month

Benefits:

Health insurance
Work Location: In person