Job Description

A Marketing Manager is responsible for developing and implementing strategies to promote a company's products or services, which involves market research, campaign creation and management, budget oversight, and team leadership to achieve business objectives. Key duties include analyzing market trends, collaborating with sales and product development, managing brand consistency, and reporting on campaign performance to drive growth and customer satisfaction.

Key Responsibilities

Marketing Strategy & Planning:

Create and execute overall marketing plans, analyze market trends, and identify new opportunities to align with business goals.

Campaign Management:

Oversee the entire lifecycle of marketing campaigns, from ideation and planning to execution, monitoring, and evaluation across various channels like digital, email, and social media.

Budget Management:

Develop and manage marketing budgets, allocate resources effectively, and track campaign expenditure to ensure financial objectives are met.

Market Research & Analysis:

Conduct or commission market research to understand customer needs, competitive landscapes, and industry trends to inform marketing strategies.

Brand Management:

Ensure brand consistency across all marketing materials and communication channels, and oversee promotional activities to enhance brand awareness.

Team Leadership:

Manage and mentor marketing teams, coordinate activities with creative staff, and foster a productive and collaborative work environment.

Cross-Functional Collaboration:

Work closely with departments such as sales, product development, and advertising to develop cohesive strategies that support overall business objectives.

Performance Tracking & Reporting:

Monitor key performance indicators (KPIs), analyze marketing data and metrics, and provide regular reports to management on campaign effectiveness and ROI.

Product & Service Promotion:

Develop strategies for launching new products and services, create compelling messaging, and determine the most effective channels to reach target audiences.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person