Kochi, Kerala (Satkriya Healthcare Innovations Pvt Ltd)
Reports to:
CEO/CMO / Director
About Us
Satkriya Healthcare Innovations Pvt Ltd runs a rapidly scaling chain of primary care clinics, pharmacies, and laboratories under the Our Family Clinic a chain of primary healthcare clinic brand across Kerala.
Role Overview
We're looking for a strategic, hands-on Marketing Manager who can dive into our existing operations, define the right performance metrics, and design both online and offline Marketing that drive brand awareness, patient engagement, and revenue growth--especially at the hyperlocal level.
Key Responsibilities
Operational Analysis & Metrics:
Audit current marketing and patient-acquisition workflows.
Define, track, and report on key metrics (footfall, conversion rates, average spend, cross-sell ratio).
Use data to uncover gaps and opportunities in our clinic network.
Campaign & Activity Planning:
Design integrated campaigns--digital ads, print collateral, in-clinic promotions--that align with operational goals.
Schedule recurring community activities: health camps, screening drives, wellness workshops.
Coordinate cross-selling initiatives between clinic services, pharmacy, lab tests, and home-health plans.
Brand & Community Connect:
Build strong "neighbourhood" relationships through resident-association tie-ups, school/NGO partnerships, and local events.
Ensure brand presence (signage, banners, flyers) feels consistent and relevant in each community.
Content & Collateral:
Oversee the creation of clear, compliant patient-education materials in English and Malayalam.
Develop sales-enablement tools for clinic staff and tele-caller teams.
Reporting & Optimization:
Deliver monthly dashboards with actionable insights and budget recommendations.
Continuously refine tactics based on ROI, seasonal trends, and community feedback.
You'll Need
Bachelor's in Marketing, Business, or a related field.
2-4 years' marketing experience, ideally with both digital and hyperlocal/offline campaigns.
Strong analytical skills--comfortable defining and tracking operational KPIs.
Excellent stakeholder management: can work with clinic operations, sales, and finance teams.
Creative yet data-driven approach to planning and execution.
Fluent in English and Malayalam, with a knack for translating clinical services into customer-friendly messaging.
need to handle online and offline Marketing
Why Join Us?
Play a pivotal role in shaping community healthcare across Kerala.
Own projects end-to-end--from data analysis to event day.
Competitive compensation, professional growth, and the chance to make a real impact.
Job Type: Full-time
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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