Job Description

About the Role

We are seeking a Marketing Manager who can take ownership of both digital and traditional marketing initiatives. The role involves building brand visibility, driving student admissions, planning promotional campaigns, and ensuring the organization maintains a strong market presence. The ideal candidate will have at least 5+ years of proven experience in marketing strategy, campaign management, lead generation, and team leadership.

Key Responsibilities

Strategy & Planning

Develop and implement overall marketing strategies in line with business goals. Conduct market research and competitor analysis to identify new opportunities. Set marketing KPIs and monitor effectiveness across all platforms.

Brand & Communication

Build and manage the brand across digital, print, and offline channels. Oversee advertising campaigns, PR initiatives, social media, and promotional events. Create marketing materials (brochures, presentations, videos) ensuring brand consistency.

Team Leadership & Collaboration

Lead and mentor the marketing team to achieve set targets. Collaborate with the sales, academic, and management teams to align strategies for admissions and brand building. Manage external agencies, vendors, and marketing partners.

Budget & Reporting

Prepare and manage the marketing budget. Track spends, ensure ROI, and optimize resources. Provide regular reports and insights to senior management.

Requirements

Bachelor's/Master's degree in Marketing, Business Administration, or related field. Minimum 5+ years of experience in marketing management or a related role. Strong experience in both digital and traditional marketing. Experience in the education sector is preferred. Excellent leadership, communication, and project management skills. Ability to analyze data and translate it into actionable strategies.
Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person