Job Description

Job Title: Marketing Manager

Location:

Trivandrum, Kerala

Employment Type:

Full-Time

Experience:

5+ years in marketing, preferably in retail or lifestyle/fashion sectors

About the Role

We are seeking a dynamic and results-driven

Marketing Manager

to lead our brand's marketing and communication strategies. The ideal candidate will be responsible for developing, executing, and optimizing marketing campaigns that enhance brand visibility, drive footfall and sales, and strengthen customer loyalty--both online and offline.

Key Responsibilities

Develop and execute

strategic marketing plans

to meet business objectives. Lead all

in-store promotions, events, and seasonal campaigns

. Oversee

digital marketing initiatives

including social media, content, SEO, and performance marketing. Collaborate with external creative and media agencies for campaign execution. Work closely with the visual merchandising and sales teams to ensure cohesive brand representation. Manage

vendor collaborations, influencer partnerships

, and customer engagement programs. Analyze campaign performance and generate marketing reports with key insights. Supervise marketing budgets and ensure ROI-focused planning. Plan and execute

CRM activities

and promotional offers to drive repeat footfall. Ensure brand consistency across all marketing touchpoints--print, digital, and on-ground.

Qualifications & Skills

Bachelor's/Master's degree in Marketing, Business, or related field. Minimum

5 years of experience

in marketing; retail/FMCG/fashion experience preferred. Strong understanding of

digital platforms

(Instagram, Facebook, YouTube, Google Ads). Excellent communication, project management, and leadership skills. Creative mindset with an eye for design and brand storytelling. Ability to work in a fast-paced, deadline-driven environment.
Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Schedule:

Day shift
Work Location: In person