Job Description

Job Title: Marketing Manager

Department:

Marketing

Reports To:

Chief Marketing Officer (CMO) / Director of Marketing

Location:

Dabaspete

Employment Type:

Full-Time

Job Purpose

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to promote the company's products or services. This role aims to increase brand awareness, drive sales, and enhance customer engagement through various marketing channels and initiatives.

Key Responsibilities1. Strategic Planning & Market Analysis

Develop comprehensive marketing strategies aligned with business objectives. Conduct market research to identify trends, customer needs, and competitive landscape. Analyze data to make informed decisions about marketing campaigns and activities.
2. Campaign Development & Execution

Plan and oversee marketing campaigns across digital, print, and other media. Collaborate with creative teams to produce engaging content and promotional materials. Manage campaign budgets and ensure timely execution within allocated resources.
3. Brand Management

Maintain and enhance the company's brand identity and positioning. Ensure consistency in messaging across all marketing channels. Monitor brand performance and make adjustments to strategies as needed.
4. Digital Marketing & Social Media

Oversee online marketing efforts, including SEO, SEM, email marketing, and social media. Analyze digital campaign performance and optimize for better results. Stay updated with digital marketing trends and tools to leverage new opportunities.
5. Collaboration & Cross-Functional Coordination

Work closely with sales, product development, and customer service teams to align marketing strategies. Coordinate with external agencies and vendors for campaign execution. Provide marketing support for product launches and promotional events.
6. Budget Management & ROI Analysis

Develop and manage the marketing department's budget. Track and report on marketing expenditures and return on investment (ROI). Adjust strategies to maximize cost-effectiveness and achieve financial goals.
7. Reporting & Performance Metrics

Monitor and report on key performance indicators (KPIs) for marketing activities. Prepare regular reports for senior management on campaign effectiveness and market trends. Use analytics to refine marketing strategies and improve outcomes.
Required Skills & Qualifications

Education:

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Experience:

Minimum of [X] years in marketing roles, with at least [Y] years in a managerial position.

Skills:

Strong understanding of marketing principles and strategies. Proficiency in digital marketing tools and platforms. Excellent communication, leadership, and interpersonal skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Creative thinking with attention to detail.
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Personal Attributes

Proactive and results-oriented. Ability to work under pressure and meet deadlines. Adaptability to changing market conditions. Strong problem-solving and decision-making abilities. Collaborative team player with a customer-centric approach.
Job Type: Full-time

Work Location: In person