Hello,We are looking for a Marketing Manager for a reputed firm.
REPORT TO: VP- MALL MANAGEMENT
CRITICAL COMPETENCIES:
? Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.
? Direct oversight of marketing staff may be required during project design, development, and completion.
? 5-10 years of prior, relevant experience, with a focus in: marketing strategies, relationship strategies, events strategies and programs
? Previous experience in marketing and retail required
? Knowledge of/experience with shopping mall industry preferred
? Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level
? Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results
? Superior writing skills, with demonstrated ability to create marketing collateral, press releases, web content, internal communications materials, client success stories, and thought leadership outputs.
? Excellent oral communications skills and professional client service manner
? Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint); familiarity with integrating various technologies to support marketing efforts
? Demonstrated ability to work well within a team, both on location and in a virtual mode, and ability to interact with/influence all levels of management
? Project management experience
? Manage strategic alliance relationships with key associations, influencers, media, think tanks, academics, etc.
? Work with integrated TMT marketing team to organize and execute regional client meetings and events (panel/roundtables/industry conference receptions, etc.) to strengthen relationships and drive revenue with strategic clients and targets
? Determine and engage other Firm support as needed to drive initiatives (i.e., KM, PR, Internal Communications, etc.)
? Undergraduate degree in marketing, communications or related field; Post graduate degree in branding or marketing a plus
Key responsibilities:
Brand development
? Brand Management, grow the profitability of the Metro Junction Mall- Kaylan, and increase market share.
? Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the brand.
? Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.
? Monthly presentations to tenants and VP- Mall Management
? Determine the preferred media and tools to use.
? Conceptualise the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
? Act as the branding custodian of the shopping Mall.
Project Management
? Develop project mandates (research, marketing and business strategy).
? Create and execute project work plans and revises as appropriate to meet changing needs and requirements.
? Identify resources needed and assign individual responsibilities
? Manage day-to-day operational aspects of a project and/scope
? Review deliverables prepared by team before communicating to VP-Mall Management.
? Facilitate team and supplier meetings to ensure deadlines of project are met.
Promotions and Events:
? Coach and Mentor on-site teams.
? Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.
? Conceptualise events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.
? Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.
? Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analysing the data, interpreting the findings and reporting the results).
? Secondary Research (Market, Industry and competitor analysis).
Public Relations:
1. Tenant Communication
? Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits
? Welcome new tenants as well as distribute the House Rules of the mall.
? Host monthly tenant feedback sessions.
? Distribute ad-hoc marketing and or management newsletters to tenants.
2. Customer Relationship management
? Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints.
? Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.
3. Media Relations
? Build a positive relationship with all media role players.
? Meet regularly with media representatives.
? Distribute regular media releases (generic or promotion specific).
? Facilitate and negotiate joint ventures with the media.
4. Social Responsibility
? Hosting fundraising events and manage charity drives.
Budget control:
? Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
? Report on the marketing finances on a monthly basis to VP-Mall management.
Professional qualities
? Challenge others to develop as leaders while serving as a role model and mentor.
? Manage the development of team by ensuring, when possible, that project tasks are in line with each member's interests/strong points.
? Manages the process of innovative change effectively.
? Encourage junior team members to take responsibility for their development within the company
? Suggests areas for improvement in internal processes along with possible solutions.Pls revert for updated cv.
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