Job Description

Job Title:

Marketing Manager (Educational Institution)

Job Summary

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies that promote the institution's academic programs, increase student enrollment, and enhance the institution's reputation. The role focuses on student recruitment, brand management, digital marketing, and stakeholder engagement, working closely with admissions, academic departments, and external partners.

Key Responsibilities : Marketing Strategy & Planning

Develop and execute marketing plans aligned with institutional goals and enrollment targets Create annual marketing calendars and campaign plans for admissions cycles Identify target student segments (local, international, undergraduate, postgraduate, etc.) Ensure marketing strategies reflect the institution's mission and values

Student Recruitment & Admissions Support

Support student recruitment efforts through lead generation and conversion campaigns Work closely with the admissions team to track inquiries, applications, and enrollments Develop recruitment materials such as prospectuses, brochures, and presentations Promote open days, school fairs, campus tours, and recruitment events

Digital Marketing & Online Presence

Manage the institution's website content and ensure accuracy and relevance Oversee social media platforms and digital engagement strategies Plan and manage online advertising campaigns (search, display, and social media ads) Monitor SEO performance and website traffic to improve visibility and inquiries

Brand & Communications

Maintain consistent branding across all marketing and communication materials Develop clear messaging for academic programs and institutional achievements Oversee content creation, including articles, videos, newsletters, and student testimonials Manage internal and external communications related to marketing initiatives

Market Research & Data Analysis

Conduct market research on student preferences, education trends, and competitor institutions Analyze campaign results, inquiry data, and enrollment metrics Prepare reports and recommendations to improve marketing effectiveness

Teamwork & Collaboration

Lead and support marketing staff or coordinate with cross-functional teams Collaborate with academic departments to understand and promote programs accurately Work with alumni, student services, and communications teams on engagement initiatives

Required Qualifications

Bachelor's degree in Marketing, Communications, MBA or a related field 5+ years of experience in marketing,

Preferably within an educational institution

Strong understanding of student recruitment and enrollment marketing Excellent written and verbal communication skills

Preferred Qualifications

Master's degree in Marketing, Education Management, or related field Experience with CRM systems and marketing automation tools Knowledge of international student recruitment and education markets

Key Skills & Competencies

Strategic thinking and planning Digital marketing and content management Data analysis and reporting Project and time management Relationship building and teamwork

Key Performance Indicators (KPIs)

Student inquiries and application numbers Enrollment conversion rates Website traffic and digital engagement Campaign performance and ROI Brand awareness and reputation metrics

Work Environment

Office-based with flexibility during peak admissions periods Occasional travel for recruitment events or education fairs.
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?55,000.00 per month

Benefits:

Provident Fund
Work Location: In person