Job Description

Job Summary:

The Marketing Manager is responsible for developing and implementing marketing strategies to increase brand awareness, drive footfall, and boost sales for the Jewels & Sarees showroom. This role involves planning campaigns, managing digital and offline promotions, coordinating events, and analyzing market trends to position the brand effectively in a competitive market.

Key Responsibilities:

Marketing Strategy & Planning:

Develop comprehensive marketing plans aligned with business objectives and seasonal peaks (festivals, weddings). Identify target customer segments and craft strategies to engage them effectively. Monitor competitor activities and market trends to adapt marketing approaches.

Campaign Management:

Plan and execute promotional campaigns, including offers, discounts, and festive collections. Manage digital marketing efforts such as social media, email marketing, and online ads. Coordinate with external agencies and vendors for advertising, branding, and PR activities.

Event Management & Customer Engagement:

Organize in-store events, fashion shows, product launches, and customer loyalty programs. Collaborate with the Customer Relationship Manager to enhance client engagement and retention. Plan and manage bridal trousseau exhibitions and exclusive preview events.

Brand Building & Communication:

Ensure consistent brand messaging across all marketing materials and customer touchpoints. Develop creative content for print, digital, and in-store promotional materials. Manage the showroom's social media presence and website updates.

Budget & Performance Tracking:

Prepare and manage the marketing budget efficiently. Track campaign performance and generate reports with insights and recommendations. Optimize marketing spend based on ROI and business goals.

Qualifications & Experience:

Graduate/Postgraduate in Marketing, Business Administration, or related field. 5+ years of experience in marketing, preferably in retail, fashion, jewellery, or luxury sectors. Proven track record of planning and executing successful marketing campaigns.

Key Skills:

Strong knowledge of digital and traditional marketing channels Creative thinking and strong communication skills Event planning and vendor management expertise Analytical skills to measure campaign effectiveness Proficiency with marketing tools and social media platforms

Preferred Traits:

Passion for ethnic fashion and jewellery Ability to work under deadlines and manage multiple projects Team player with leadership capabilities Adaptable to evolving market trends
Job Type: Full-time

Pay: ?50,000.00 - ?60,000.00 per month

Benefits:

Food provided Provident Fund
Work Location: In person