Job Description

The

Marketing Manager

reports to the CEO and oversees the hospital's marketing, referral, corporate, and PR activities through dedicated teams and is in charge of the following.

Strategic Planning & Revenue Growth:

Develop and implement the annual marketing plan and budget with clear revenue and patient acquisition targets. Identify and execute marketing initiatives to achieve these objectives.

Brand Promotion & Outreach:

Promote hospital services and specialty departments through referral networks, corporate tie-ups, institutions, and community programs. Strengthen engagement with doctors, nursing homes, TPAs, and insurance partners to drive patient inflow.

Campaigns & Events:

Plan and execute health camps, CME programs, press meets, and other promotional events to increase visibility and awareness of hospital services.

Public Relations & Media:

Manage relationships with media houses and agencies to ensure effective publicity, brand positioning, and reputation management. Handle press releases, advertorials, and image control measures when required.

Corporate & Institutional Relations:

Build and maintain partnerships with corporates, educational institutions, and public sector organizations for empanelment's, preventive health packages, and employee health programs.

Performance & Reporting:

Monitor and report on marketing activities, outreach performance, and ROI. Provide regular updates to management and recommend improvements based on market insights.

Team Leadership & Coordination:

Lead and guide the referral and PR teams to ensure alignment with hospital goals. Coordinate internally with departments to ensure seamless patient experience and service delivery.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Life insurance Paid time off Provident Fund
Work Location: In person