Job Description

Role Overview

Allen Online is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Job Responsibilities:

Go-to-Market Plans


Develop and implement 360 marketing plans to generate traffic and quality leads for a category -- leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc. Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
Value Proposition Development


Create and articulate clear, compelling value propositions for our brand, courses and offerings. Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging.
Cross-Functional Collaboration


Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
Campaign Management and Performance Tracking


Monitor business trends and adapt campaigns based on spikes & dips in sales. Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel -- ensuring focus on high-quality lead generation. Track and analyze campaign metrics, providing actionable insights and recommendations.
Market Understanding


Develop a strong understanding of student needs, preferences, and behaviors. Use data-driven insights to inform strategy and enhance marketing effectiveness. Stay abreast of competitions' offerings and marketing tactics.

What we are looking for:

MBA with 6-8 years of experience in Marketing on consumer brands. Hands on experience building activations across digital and offline channels. Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns. Strong problem-solving abilities and a results-oriented mindset. Exceptional analytical skills - using insights to shape marketing strategies. Ability to multitask effectively while being highly organised in a fast-paced environment. Excellent communication & interpersonal skills, with the ability to collaborate across teams. Ability to deal with ambiguity without losing attention to detail. * Comfortable speaking in English and Hindi.