Job Description

Marketing Manager - BookMyLabs (Healthcare / Diagnostics)

Location: Ranchi.

bout BookMyLabs

BookMyLabs is an online healthcare aggregator that connects patients with diagnostic labs, supports home sample collection, provides lab test booking, and is expanding into online doctor consultations, wellness, and preventive healthcare. bookmylabs.in+2bookmylabs.in+2
Their mission is to make diagnostics accessible, affordable, and reliable for all. bookmylabs.in

Role Overview

As the

Marketing Manager

, you will lead growth and brand-building efforts for BookMyLabs in your region (Ranchi and surroundings). Your primary responsibility will be to drive customer acquisition, retention, and engagement through both digital and offline channels, while also building partnerships and local presence.

Key Responsibilities

Strategic Planning & Execution

Develop and implement a comprehensive marketing strategy to increase BookMyLabs' market share in the region. Identify target customer segments (e.g., patients, doctors, labs, pharmacies) and tailor campaigns accordingly. Set quarterly and annual marketing goals (KPIs) aligned with business objectives.

Digital Marketing

Oversee digital campaigns (social media, search engine marketing, email marketing). Work on content marketing (blogs, videos, infographics) focused on diagnostics, preventive care, and home sample collection. Analyze performance metrics (CPL, CAC, LTV) and optimize campaigns for ROI.

Offline Marketing & Field Activation

Plan and execute offline campaigns: local community outreach, health camps, pharmacies, clinics. Build and nurture partnerships with local diagnostic labs, pharmacies, and clinics to drive referrals. Coordinate events, roadshows, and health camps to increase brand visibility and trust.

Partnerships & Alliances

Identify and onboard diagnostic labs, phlebotomy partners, and other service providers. Collaborate with hospitals, clinics, and doctors for referral partnerships. Negotiate and manage co-marketing initiatives with partners.

Customer Acquisition & Retention

Lead user acquisition initiatives (both paid and organic). Design loyalty/referral programs to boost repeat usage. Work with the product team to improve user onboarding and reduce drop-offs.

Brand & Communications

Build and maintain BookMyLabs' local brand image. Manage PR, local media relations, and communication around health-related topics. Oversee the creation of marketing collaterals (brochures, flyers, digital assets).

Analytics & Reporting

Track and analyze marketing performance metrics; generate reports for senior management. Use market research and customer insights to inform strategy and decision-making. Monitor competitor activity and market trends in the diagnostics and healthcare aggregator space.

Budget Management

Prepare and manage the marketing budget. Allocate spends across channels (digital, offline, partnerships) efficiently. Ensure marketing spends deliver measurable ROI.

Team Management

Hire, mentor, and lead a small marketing team (if applicable) -- field marketers, digital marketers, content people. Coordinate cross-functionally with operations, product, sales, and customer support.
Required Qualifications & Skills

Education:

Bachelor's degree in Marketing, Business, Healthcare Management, or a related field. MBA is a plus.

Experience:

5-8 years of experience in marketing, preferably in healthcare, diagnostics, or digital health sector.

Skills:

Strong understanding of both digital and offline marketing channels. Experience in performance marketing, content marketing, and partnership marketing. Ability to analyze data and derive actionable insights. Excellent communication and negotiation skills. Strategic thinker with hands-on execution capability.

Personal Attributes:

Self-starter, proactive, with an entrepreneurial mindset. Good networking skills; ability to build relationships with labs, doctors, and pharmacies. Customer-centric, with a strong sense of integrity and ethics in healthcare.

Locations / Travel:

Willingness to travel locally and regionally (for event activations, partner meetings, etc.).

Key Performance Indicators (KPIs)

Number of new users booked via marketing campaigns Cost per acquisition (CPA) and customer lifetime value (CLTV) Conversion rate from campaign to booking Number and quality of partnerships (labs, clinics, pharmacies) Retention rate / repeat bookings Brand awareness metrics in the region (surveys, social reach) ROI on marketing spends

Why Join BookMyLabs?

Be part of a fast-growing, mission-driven company that is transforming diagnostics in India. bookmylabs.in+1 Work in a dynamic startup environment with high ownership and growth potential. Opportunity to impact health outcomes by making lab tests more accessible and affordable. Chance to build and lead marketing efforts in a key region (Ranchi / Jharkhand), with both digital and offline initiatives.
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Work Location: In person