Company Overview: Royal York Property Management is a leading property management and leasing company, renowned for its commitment to excellence and innovation. With a vast portfolio spanning over 22,000 properties and a reputation for providing unparalleled service, we continue to set the standard in the industry. As we expand our operations, we are seeking a highly experienced Senior Marketing Manager to lead our dynamic marketing team and drive strategic initiatives to enhance brand visibility and market presence. : As the Marketing Manager at Royal York Property Management, you will be responsible for overseeing all aspects of our marketing efforts, from strategic planning to execution and performance analysis. With a minimum of 7 years of experience and a proven track record of team management, you will lead a talented team of professionals, including PR coordinators, content creators, SEO specialists, brand awareness coordinators, and graphic designers, to achieve our marketing objectives and drive business growth. Key Responsibilities:
Strategic Planning: Develop and implement comprehensive marketing strategies to support the company\'s objectives, including brand positioning, lead generation, customer acquisition, and retention.
Team Leadership: Manage and mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and maximize their performance.
Cross-Functional Collaboration: Collaborate closely with internal stakeholders, including sales, operations, and executive leadership, to align marketing initiatives with overall business goals and objectives.
PR and Media Relations: Oversee PR coordinators in developing and executing PR campaigns, managing media relationships, and securing press coverage to enhance brand visibility and reputation.
Content Strategy: Work with content creators to develop compelling and engaging content across various channels, including website, blog, social media, email, and advertising, to attract and engage our target audience.
SEO and Digital Marketing: Collaborate with SEO specialists to optimize website content, implement SEO best practices, and drive organic traffic and rankings for key search terms.
Brand Awareness: Lead brand awareness coordinators in developing and executing strategies to enhance brand recognition and visibility in target markets through various channels and touchpoints.
Graphic Design: Manage graphic designers in creating visually appealing and on-brand marketing materials, including print collateral, digital assets, advertisements, and promotional materials.
Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, leveraging data insights to measure ROI, identify opportunities for optimization, and inform future strategies.
Qualifications:
Bachelor\'s degree in Marketing, Communications, or related field. Master\'s degree preferred.
Minimum of 7 years of experience in marketing, with a focus on strategic planning, team management, and campaign execution.
Proven track record of successfully managing teams and driving results in a fast-paced and dynamic environment.
Strong leadership and interpersonal skills, with the ability to inspire and motivate a team towards common goals.
Excellent communication skills, both written and verbal, with the ability to articulate complex ideas and concepts clearly and effectively.
In-depth knowledge of marketing principles, techniques, and best practices across various channels, including digital, social media, PR, and content marketing.
Analytical mindset with the ability to interpret data, derive actionable insights, and make data-driven decisions.
Experience in the property management or real estate industry is a plus.
Application Process: If you are a seasoned marketing professional with a proven track record of leadership and strategic expertise, and you are ready to take on a senior management role in a dynamic and innovative environment, we invite you to apply directly by submitting your application through the following link: Royal York Property Management Application Form Job Type: Full-time Pay: \xe2\x82\xb975,000.00 - \xe2\x82\xb990,000.00 per month Schedule:
Day shift
Evening shift
Monday to Friday
Morning shift
Night shift
Rotational shift
Education:
Bachelor\'s (Preferred)
Experience:
Marketing: 6 years (Required)
Work Location: In person
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