to lead and grow our marketing efforts for our IT/SaaS products. You will be responsible for drafting strategic marketing plans, executing campaigns across digital and offline channels, driving lead generation, strengthening brand awareness, and supporting product growth. This role involves collaboration with sales, product, and customer success teams to align marketing initiatives with business goals. iimjobs.com+1
Key Responsibilities:
Strategic Planning & Execution
Develop and implement comprehensive marketing strategies aligned with business objectives and market trends.
Conduct market research and competitor analysis to guide campaign planning and positioning. ACTE Technologies
Campaign Management & Branding
Plan, execute, and manage marketing campaigns across various channels (digital ads, content, email, social media, SEO).
Build and maintain consistent brand messaging and positioning across platforms.
Lead Generation & Sales Support
Drive lead generation initiatives and work with the sales team to convert prospects into customers.
Track and analyze campaign results, using data to improve performance and ROI
Collaboration & Communication
Collaborate with cross-functional teams such as sales, product, and operations to ensure marketing efforts align with company goals.
Support product launches and go-to-market activities with targeted marketing plans.
Reporting & Budget Management
Prepare regular performance reports and recommendations for improvement.
Manage the marketing budget and ensure effective use of resources.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Business, or related field.
Strong understanding of digital marketing -- SEO, social media, content, email, and analytics.
Excellent written and verbal communication skills.
Ability to plan marketing strategies and work independently.
Analytical mindset to interpret data and optimize campaigns.
Experience with CRM and marketing automation tools is a plus.
Preferred:
2+ years experience in IT/SaaS or tech marketing roles.
What We Offer:
Competitive salary plus performance-linked incentives
Opportunity to lead initiatives and shape marketing strategies
Collaborative work culture with growth opportunities
How to Apply:
Send your
updated resume
to:
info@manalyticssolutions.co
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
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