for IT and IoT products, platforms, and solutions.
Conduct
market research and competitive analysis
to identify industry trends, customer needs, and new business opportunities.
Collaborate with
sales, product, and technical teams
to align marketing efforts with business objectives.
Manage the company's
brand presence
across online and offline platforms, including trade shows, events, and webinars.
Develop
content strategies
including case studies, white papers, blogs, and thought leadership articles.
Measure and report the performance of marketing campaigns, optimizing for
ROI and lead conversion
.
Build and manage relationships with
media, industry partners, and marketing agencies
.
Stay updated with latest
IT, IoT, AI, and digital transformation trends
to maintain competitive positioning.
Preferred:
Knowledge of
industrial IoT, smart cities, manufacturing, or telecom domains
.
Certifications in
Digital Marketing / Product Marketing / Growth Marketing