Job Description

Marketing Manager (Full Time) - India

Looking for an energetic and passionate Marketing Manager to join our marketing team and contribute with his/her creative ideas towards our goals of doing the advanced brand building for RATIONAL in the India region.

This is a permanent role and will be based out of our India subsidiary, located in New Delhi.

About RATIONAL:

RATIONAL is a world-leading German brand for professional cooking systems that are used for hot food preparation in commercial kitchens across various segments like Hotels, Restaurants, QSRs, Cloud Kitchens, Catering, and many others.

About the Role:

• Build marketing strategies to support specific marketing objectives across different segments in support of our overall strategic business objectives
• In line with the marketing strategy, lead the execution of marketing programs and campaigns across different marketing platforms, from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes even at the central marketing level
• Evaluate the impact of marketing programs in achieving their stated objectives
• Create appealing content that communicates the product benefits in the right way to the intended customers to create a pull effect
• Organize customer and partner-centric events as well as manage participation in trade shows
• Manage the design and production of marketing materials
• Lead marketing research projects to generate customer insights, monitor market trends, and competitive analysis
• Partner with internal stakeholders, external agencies, media, and vendors for various requirements
• Prepare and observe the marketing budget on a monthly and annual basis and allocate funds wisely

• Should have a degree in Marketing, Business Administration, or a related field
• 7-10 years of working knowledge about various aspects of marketing, including brand marketing, PR, content management & digital marketing
• Good understanding of the latest marketing trends and techniques, as well as familiarity with all popular social media platforms
• Strong problem-solving ability, including metrics-driven thinking
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and customers
• Ability to travel as necessary
• Familiarity with tools like Canva, Salesforce Marketing Cloud, Sprout Social, and Meltwater will be an added advantage

Rational