Job Description

Responsibilities

• The most important aspect of this role is lead generation using Marketing activities
• Work with sales and account management teams for customers to create PR, media, and marketing opportunities.
• Align campaigns, communications, and messaging to corporate branding initiatives.
• Develop marketing collateral and sales tools like brochures, datasheets, presentations, and proposals.
• Determine and coordinate online and onsite events like webinars, trade shows, seminars, and customer events.
• Report on periodic activities, results, and ROI for marketing.
• Manage the marketing team to run day-to-day activities
• Responsible for website content: new blogs, case studies, product pages etc

• Plan and implement software product launches
• Manage working relationships with Sales team members to review needs, prioritize and deliver.
• Implement marketing strategies to meet or exceed demand generation and revenue targets.
• Implement global content and collateral strategy for key partners.
• Establish & manage relationships with key partners for marketing budgets & co-branded activities.
• Strategize with the digital marketing person for SEO improvements, paid campaigns, website optimization etc.
• Strategizing content & driving website & social media content marketing .
• Understanding the customer journey & planning email marketing campaigns & other nudges to boost engagement & conversions

Characteristics of the Successful Candidate:

• Must have experience in B2B marketing (professional services experience a must-have) with a track record of successful initiatives involving both direct contributions and project/vendor management
• Must have experience of working in a Marketing Consultancy/Digital Agency
• Demonstrates superior writing skills with a nuanced understanding of language and tone

• Must have experience in lead generation and running marketing campaigns

Technology Details:

• Hands-on experience with marketing automation software; familiarity with CRM and Cloud-based software.
• Added advantage is experience with photo editing, desktop publishing software, and HTML

Desired Experience:

7 to 10 yrs

Job Location:

Gurgaon, Haryana

If you are interested in this profile then connect with us or share your details with us at marketing.manager@recruit-ti.odoo.com