Job Description

Marketing Manager (Inbound Demand Generation)

Location:

Onsite - Bengaluru |

Work Type:

Full-Time

Compensation:

?20-30 LPA + ESOPs (Annual Bonus + Stock Options)

Reports To:

Founder / CEO

Timezone:

US Overlap (3 PM - 12 AM IST)

Target Market:

United States (Pre-Seed to Series A startups)

About the Company

A

VC-funded (Seed-Series A)

Accounting & Compliance SaaS startup

is hiring a

Marketing Manager (Inbound Demand Generation)

to drive SEO, content, and performance-led growth for

US early-stage startups

.

You'll work directly with the founders to establish a scalable inbound pipeline, build brand visibility, and automate marketing operations -- laying the foundation for long-term, organic demand generation.

Job Details

Function / Pod:

GTM - Marketing

Sub-Function:

Brand & Demand Generation / SEO / Content

Seniority Level:

Mid-Senior (5-8 years)

What You'll DriveFirst 90 Days

Audit current marketing channels and develop a

12-month inbound growth strategy

targeting US startup ICPs. Establish strong

SEO + AEO (Answer Engine Optimization)

foundations to rank for high-intent accounting and compliance searches. Launch the

first multi-channel inbound campaign

(content + paid + events). Implement a

marketing tech stack

using tools like HubSpot, Clay, Semrush, and Webflow.

First 180 Days

Build a

consistent inbound lead pipeline

with measurable growth in demos and MQLs. Achieve

brand recall among 50%+ of the US pre-seed startup ecosystem

within 12 months. Scale

content and thought leadership

through blogs, guides, webinars, and founder-led storytelling. Build and manage a

small internal team or agency pod

covering SEO, content, and performance marketing.

Success Metrics / KPIs

Inbound MQL volume & demo request growth (MoM) SEO rankings and organic traffic improvement Campaign ROI / Cost per Lead (CPL) Brand visibility across target startup communities and events Funnel automation efficiency and reporting via HubSpot / Clay

Candidate Profile

Experience:

5-8 years in

B2B SaaS inbound demand generation

with proven

US market experience

.

Must-Have Skills:

End-to-end inbound ownership (SEO, SEM, content, performance marketing). Proven playbooks for engaging

founder/CFO personas

and startup audiences. Hands-on with

HubSpot, Webflow, Semrush, LinkedIn/Google Ads

, and automation tools. Strong

editorial and storytelling ability

for technical/financial content.

Good-to-Have:

Experience in

FinTech, TaxTech, or Accounting SaaS

. Event/community marketing and AI-assisted content operations.

Education:

Bachelor's or Master's in Marketing, Business, or Communications.

Other Requirements:

Excellent written English. Comfortable working in

US overlap hours

. Must be

onsite in Bengaluru

.
Job Types: Full-time, Permanent

Pay: ?2,000,000.00 - ?2,600,000.00 per year

Work Location: In person