Job Description

Company Name: VARITE India Private Limited
About The Client:
An American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California. The Client's products include TurboTax's tax preparation application, the personal finance app Mint, the small business accounting program QuickBooks, the credit monitoring service Credit Karma and the email marketing platform Mailchimp.
Essential Job Functions:

• Develop and execute marketing programs across all digital channels, including email marketing, paid media, content marketing, and other online marketing activities.
• Monitor and analyze program performance, making data-driven decisions to optimize campaign performance and generate positive ROI.
• Create in-depth reports of programs and campaigns, and deliver insights to the management team on campaign performance and ROI.
• Communicate program updates, pipeline forecasts, and campaign results. Analyze program performance and make recommendation for improvements and optimization to meet monthly and quarterly goals.
• Collaborate with partners and recruiting teams to implement acquisition and engagement strategies and evaluate performance.
• Maintain and enhance marketing automation processes, including CRM and Eloqua, to ensure the highest levels of accuracy and efficiency.
• Collaborate with the content team to develop compelling campaigns and marketing assets that engage and resonate with our target audience.
• Manage relationships and ensure effective collaboration with external agencies and vendors.
• Achieve complete control in planning, execution and optimization of Client campaigns across the year to bring down CPL, improve MQL quality, and meet goals
• Test and deploy new campaigns, content, and campaign elements to improve/overhaul existing operations
• Continuous monitoring of ongoing campaigns to identify trends, issues and opportunities without delays

Qualifications:

• Bachelor's degree in marketing, business administration or related field (MBA preferred but not mandatory).
• 5-7 years of experience in a similar role, with demonstrated success in managing Client ads, email marketing, and content marketing campaigns.
• Extensive experience with digital marketing, content marketing, and email marketing.
• Data-savviness, with the ability to identify patterns, trends, and insights from reports and analysis.
• Excellent communication and presentation skills - both written and verbal.
• Experienced in vendor management and relationship management
• Proficient in marketing technology such as CRM, enterprise marketing automation platforms (Eloqua, Marketo, Hubspot, etc) and Adobe Analytics.
• Ability to thrive in a fast-paced, dynamic environment, with a keen focus on results.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

Skills Required