who thrives at the intersection of creativity and performance. This individual will lead our marketing efforts to drive visibility, brand leadership, and business growth through integrated, high-impact strategies. The ideal candidate will bring a strong background in B2B and B2C marketing--preferably in the finance and accounts sector--paired with a deep understanding of digital channels, content marketing, and demand generation.
Key Responsibilities
Growth Marketing & Campaigns
Design and execute multi-channel marketing campaigns to drive qualified leads and revenue pipeline.
Own funnel performance, lead nurturing, and marketing ROI.
Social Media & Content Strategy
Manage content planning and execution with a focus on LinkedIn.
Grow our social presence organically and boost engagement with compelling narratives.
Branding & Industry Recognition
Enhance brand visibility through PR initiatives, award nominations, and strategic partnerships.
Maintain a consistent and impactful brand voice across all touchpoints.
SEO & Website Management
Oversee website content and SEO to improve traffic and discoverability.
Partner with designers/developers to optimize UX and landing page performance.
Lead Funnel Management
Build and manage lead capture systems and gated content strategies.
Ensure seamless CRM integration for tracking and nurturing leads.
Event Marketing
Lead strategy and execution for webinars, conferences, and thought leadership events.
Leverage events for brand visibility and lead generation.
Market Positioning & Messaging
Craft compelling narratives aligned with business priorities and market trends.
Position the brand as a leader in the finance & accounts space.
Analytics & Insights
Track and report on campaign performance, social metrics, and SEO health.
Derive actionable insights to refine strategy and drive outcomes.
Must-Have Qualifications
4-6 years of experience
in B2B marketing; finance and accounts sector preferred.
Proven expertise in
growth marketing, lead generation, and content-led campaigns
.
Demonstrated success in
social media growth
, especially
LinkedIn
, and
brand development
.
Proficiency with
SEO tools
,
Google Analytics
, and
reporting dashboards
.
Strong communication, storytelling, and creative brief development skills.
Core Skills
Growth Marketing o Performance Campaigns o Social Media Strategy o Content Marketing o Lead Generation o SEO Optimization o Google Analytics o Brand Building o Award Submissions o Campaign Reporting o B2B Marketing
Job Type: Full-time
Pay: ?800,000.00 - ?1,000,000.00 per year
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