Job Description

Role Summary

We are seeking a proactive and result-driven

Marketing Manager

to lead digital marketing initiatives, content strategy, performance marketing campaigns, and overall brand growth across multiple brands and platforms. The ideal candidate will be responsible for driving brand awareness, engagement, and lead generation through strategic planning and execution.

Key Responsibilities

Manage and oversee the company's digital presence across

Instagram, LinkedIn, YouTube, Facebook, and official websites

. Plan, curate, and execute content strategies including

reels, videos, creatives, carousels, and promotional posts

. Develop and execute

brand awareness, engagement, and lead-generation campaigns

across platforms. Plan, run, monitor, and optimize

performance marketing campaigns on Meta (Facebook & Instagram) and LinkedIn

. Lead and coordinate

video shoots, photography, and creative production

, ensuring alignment with brand guidelines. Provide clear and actionable

creative direction to graphic designers, video editors, and content teams

. Create, manage, and maintain

content calendars

, campaign timelines, and special-day or festival posts. Coordinate closely with

creative, marketing, IT, and sales teams

to ensure seamless execution of campaigns. Track marketing performance using analytics tools, prepare

regular performance reports

, and share insights with stakeholders. Execute and manage

bulk email marketing and WhatsApp marketing campaigns

for promotions and outreach. Plan and drive promotions for

national and international events

, ensuring maximum visibility and engagement. Handle

data management, reporting, and client coordination

related to marketing campaigns and activities.

Requirements

Proven experience in

digital marketing and end-to-end campaign management

. Strong expertise in

content strategy, brand communication, and marketing coordination

. Hands-on experience with

paid advertising platforms

(Meta Ads, LinkedIn Ads) and performance optimization. Proficiency in using

analytics and reporting tools

to track and measure campaign effectiveness. Excellent communication, leadership, and cross-functional coordination skills. * Ability to manage multiple projects, brands, and deadlines efficiently.