We are a fast-growing real estate company in Ahmedabad, focused on delivering residential and industrial projects that blend quality with innovation. As we expand our footprint, we are looking for a dynamic and experienced Marketing Manager to lead our marketing efforts across both offline and online channels.
Key Responsibilities:
Strategic Planning & Execution:
Develop and implement integrated marketing strategies to promote real estate projects.
Design and execute 360 marketing campaigns to build brand visibility and drive leads.
Analyze market trends, competitor strategies, and customer behavior to optimize marketing activities.
Digital Marketing:
Manage SEO, SEM, Google Ads, and paid campaigns to generate leads.
Lead social media marketing across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
Coordinate with digital agencies for content creation, creatives, and ad performance.
Track and optimize website traffic, lead generation forms, and engagement metrics.
Offline Marketing:
Plan and execute hoardings, newspaper ads, FM radio promotions, and event branding.
Organize site events, roadshows, exhibitions, and channel partner meets.
Monitor and ensure ROI on offline campaigns.
Lead Management:
Collaborate with the sales team to ensure lead quality and conversion tracking.
Maintain CRM updates and marketing reports.
Conduct post-campaign analysis to refine future strategies.
Branding & Communication:
Oversee the development of brochures, videos, site branding, and other marketing collaterals.
Ensure consistency in brand messaging across all platforms and campaigns.
Key Requirements:
Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
6 to 8 years of relevant experience in the real estate sector (preferred) or related industries.
Proven expertise in both offline and online marketing strategies.
Strong understanding of the Ahmedabad real estate market is a plus.
Excellent communication, analytical, and project management skills.
Ability to lead a team and coordinate with external vendors/agencies.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
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