Luxelace Luxury Private Limited is a fast-growing fashion brand in the e-commerce space, dedicated to delivering trend-driven, high-quality products to both B2B and B2C customers. We're on the lookout for a passionate and experienced
Marketing Manager
to drive our digital growth, strengthen our brand identity, and expand our presence across leading online platforms.
Key Responsibilities:
Strategic Marketing Planning:
Develop and implement marketing strategies for both B2B and B2C segments in the fashion e-commerce domain.
Team Leadership:
Lead and mentor a results-driven marketing team focused on increasing sales, executing campaigns, and enhancing brand visibility.
Digital Advertising:
Manage and optimize paid ad campaigns (Meta Ads, Google Ads, etc.) to ensure maximum ROI and performance efficiency.
Content & Creative Oversight:
Collaborate with the design team to create impactful posts, ad creatives, and brand-consistent digital content.
Campaign Management:
Plan and execute promotional campaigns, influencer partnerships, seasonal offers, and product launches across multiple platforms.
Platform Management:
Coordinate with marketplace teams (Amazon, Flipkart, Meesho, Myntra, etc.) to maintain consistent branding and boost sales.
Analytics & Reporting:
Track marketing KPIs, analyze campaign data, and prepare performance reports to guide data-driven decisions.
Key Requirements:
4-5 years of proven experience in marketing within the
fashion e-commerce industry
(B2B & B2C).
Strong background in
digital marketing
,
performance marketing
, and
customer acquisition
.
Deep understanding of
fashion trends
,
consumer behavior
, and major
e-commerce platforms
.
Prior experience in
team leadership
and managing cross-functional marketing projects.
Proficiency in tools like
Google Analytics
,
Meta Ads Manager
,
Canva
,
email marketing platforms
, and preferably
Shopify
.
Excellent communication skills, creative mindset, and strong project management abilities.
Thanks & Regards
Srishti Goel (HR)
srishti@bastionex.net
8477858611
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
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