Job Description

-

A hospital marketing manager develops and executes marketing strategies to promote the hospital's services, enhance its brand, and attract patients. Key responsibilities include creating and managing digital and traditional marketing campaigns, conducting market research, collaborating with clinical and administrative staff, managing the marketing budget, and analyzing campaign performance. The role also involves community outreach and public relations to increase patient engagement and market share.

Key responsibilities

Strategy and planning:

Develop and implement comprehensive marketing plans to align with hospital goals, increase patient volume, and promote services.

Campaign management:

Create and manage both digital (SEO, social media, email) and traditional (print, video) marketing campaigns.

Content and brand management:

Oversee the hospital's online presence, website content, and the production of marketing materials like brochures and videos.

Market research and analysis:

Conduct market research to identify new opportunities, understand patient needs, and track competitor activities.

Collaboration:

Work closely with medical staff, clinical departments, and senior management to ensure cohesive messaging and align marketing efforts with overall goals.

Public relations and outreach:

Manage public relations, build relationships with healthcare professionals, and organize community events and outreach programs.

Budget and performance tracking:

Manage the marketing budget and analyze campaign performance data to make informed adjustments.

Required skills

Marketing strategy and planning Digital marketing (SEO, SEM, social media, email) Content creation and management Market research and analytics Budget management Collaboration and communication Public relations Brand management Experience in maternity or multi-specialty hospital marketing will be an added advantage
Salary: ₹70,000 - ?80,000 per month + Variable Pay + Additional Benefits

Job Type: Full-time

Pay: From ?80,000.00 per month

Work Location: In person