WOOP is an immersive gaming and entertainment destination designed to bring out the fun in everyone! From bowling, arcade games, and VR experiences to thrilling rides and group activities, WOOP is the go-to place for families, friends, and corporate outings. We are expanding our footprint and looking for an energetic and creative
Marketing Manager
to drive our brand's growth and customer engagement.
Role Overview
As the
Marketing Manager
at WOOP, you will be responsible for planning, executing, and optimizing marketing strategies to increase footfall, enhance brand visibility, and create memorable customer experiences. You'll collaborate with internal teams and external partners to build impactful campaigns both online and offline.
Key Responsibilities
Develop and implement marketing plans to promote WOOP's offerings across all channels (digital, social, influencer, print, outdoor, and events).
Plan and execute local area marketing (LAM) activities to boost awareness and drive footfall in the Whitefield region.
Manage social media presence, content strategy, and community engagement to enhance brand reputation and customer loyalty.
Coordinate with creative agencies, vendors, and media partners for campaign execution.
Collaborate with operations and sales teams to design promotions, loyalty programs, and partnerships.
Analyze campaign performance, monitor ROI, and provide insights for continuous improvement.
Handle PR initiatives, brand collaborations, and influencer marketing efforts.
Plan and manage budgets for marketing campaigns and ensure cost-effectiveness.
Organize and oversee in-venue events, contests, and activations.
Qualifications & Skills
Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
4-7 years of experience in marketing, preferably in entertainment, hospitality, F&B, or retail industries.
Strong understanding of digital marketing tools, analytics, and social media management.
Creative thinker with strong storytelling and communication skills.
Proven ability to manage multiple campaigns and meet deadlines.
Experience in local marketing and event planning is a plus.
Passion for gaming, entertainment, and creating memorable experiences!
Job Types: Full-time, Permanent
Pay: ?14,874.94 - ?30,000.00 per month
Work Location: In person
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