Job Description

Lead Enterprise Content Strategy & Writing:

Create compelling content tailored for enterprise buyers, CXO decks, case studies, white papers, assets, and industry narratives. Translate complex learning solutions to clear, persuasive messaging that drives engagement and conversion.

Drive Full-Funnel Campaigns:

Plan and execute integrated B2B campaigns across digital, email, webinars, social, and events to build pipeline and brand awareness.

Run Targeted ABM Programs:

Build and execute account-based marketing campaigns focused on high-value enterprise accounts and industry-specific verticals.

Own Marketing Operations:

Manage marketing automation tools and CRM systems to optimize campaign delivery, lead management, and reporting.

Deliver Sales Enablement:

Write and maintain high-impact content for sales industry decks, playbooks, objection handlers, and partner closely with sales teams to align messaging.

Define Go-to-Market Strategy:

Collaborate with product and sales to shape GTM plans and launch campaigns for priority enterprise offerings.

Track & Report Performance:

Analyse campaign metrics (MQLs, SQLs, ROAS, pipeline) and present actionable insights to leadership. *

Lead CXO Events & Thought Leadership:

Organize webinars, roundtables, and flagship events to position Great Learning as a trusted advisor to enterprise clients.