Marketing Manager - Doctor referral team (DRT) at Be Well Hospital
Location:
Chennai
Key Responsibilities:
Develop and implement comprehensive marketing strategies to promote hospital/clinic services, health programs, and corporate initiatives.
Manage branding, corporate communications, digital marketing, social media, and public relations activities.
Plan and execute health campaigns, awareness programs, and corporate events.
Collaborate with internal stakeholders (medical teams, operations, admin) to create impactful marketing collateral.
Analyze market trends, patient behavior, and competitor strategies to inform marketing decisions.
Ensure compliance with healthcare marketing regulations and ethical guidelines.
Monitor campaign performance and prepare reports with actionable insights.
Requirements:
Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field. MBA preferred.
3-7 years of experience in healthcare or corporate marketing.
Strong understanding of healthcare industry dynamics and patient engagement strategies.
Excellent communication, analytical, and project management skills.
Proficiency in digital marketing tools, social media platforms, and analytics software.