Job Description

Job Title:

Head of Marketing - Marble & Natural Stone Industry

Department:

Marketing

Location:

sonipat/ panipat/ karnal, haryana

Reports To:

CEO

Job Summary

The Head of Marketing will lead the overall marketing strategy for the company's marble and natural stone products across domestic and international markets. This role involves brand building, lead generation, digital marketing, channel marketing, and close collaboration with sales and production to drive business growth and market expansion.

Key Responsibilities1. Marketing Strategy & Leadership

Develop and execute comprehensive marketing strategies to increase brand visibility and market penetration in the marble and natural stone sector. Identify new market opportunities and emerging design/architectural trends. Lead branding initiatives, product positioning, and value propositions.

2. Product & Category Marketing

Plan product launches, brochure creation, sample kits, and showroom marketing. Work closely with production and R&D to understand stone varieties, finishes, and technical specifications. Benchmark competitor products, pricing, and market movements.

3. Sales & Business Development Support

Generate qualified leads through B2B and B2C channels (builders, architects, interior designers, dealers, export clients). Support the sales team with promotional materials, presentations, and marketing campaigns. Develop dealer/distributor marketing programs and incentives.

4. Digital Marketing

Manage digital presence: website, social media, SEO, paid ads, email campaigns, and online catalogs. Create high-quality content: installations, 3D renders, design inspiration, quarry process storytelling, etc. Track digital performance metrics and optimize for cost-effective growth.

5. Branding & Communication

Oversee brand identity, packaging, showroom experience, and corporate communication. Build strong relationships with architectural, real estate, and design communities through events, exhibitions, and collaborations Conduct market research on pricing, demand trends, competition, and customer preference

Qualifications

Any degree 1+ years of marketing experience, preferably in

marble, tiles, building materials, luxury decor, or construction products

. Strong understanding of B2B and B2C marketing. Excellent communication, and analytical skills.

Key Skills

Brand Strategy Product Marketing Dealer/Distributor Marketing Market Analysis Networking with Architects/Builders Creative Thinking Report marketing ROI, campaign performance, and lead conversion metrics to leadership.
Job Type: Full-time

Pay: ?20,428.71 - ?39,527.13 per month

Work Location: In person